We are looking for a dynamic and execution-focused Marketing Executive to drive retail marketing initiatives, social media content creation, brand coordination, and local customer engagement activities. The role requires a hands-on individual who can seamlessly work across stores, digital platforms, brand partners, influencers, and internal teams to enhance customer acquisition, footfalls, engagement, and brand visibility.
Key ResponsibilitiesRetail Marketing & Customer Acquisition
- Plan and execute store-level marketing campaigns to drive walk-ins and customer acquisition.
- Organize and manage events, adoption drives, veterinary camps, workshops, pet meetups, and community engagement activities.
- Coordinate local marketing activities including housing society activations, corporate tie-ups, flyers, partnerships, and promotional campaigns.
- Track campaign effectiveness through footfall, lead generation, and conversion metrics.
- Work closely with store teams to ensure smooth execution of all marketing initiatives.
Social Media & Content Creation
- Manage social media platforms including Instagram, Facebook, YouTube, LinkedIn, and Google Business Profiles.
- Create, coordinate, and publish engaging content including posts, stories, reels, and short-form videos.
- Assist in planning monthly content calendars aligned with business objectives.
- Coordinate shoots with stores, groomers, veterinarians, customers, and pets.
- Stay updated on trends and generate creative content ideas to improve reach and engagement.
- Monitor community engagement and respond to customer interactions where required.
Brand Coordination
- Coordinate with partner brands for co-marketing campaigns, promotions, launches, and in-store visibility.
- Ensure timely execution of brand-funded marketing activities and merchandising initiatives.
- Follow up with brand partners for marketing assets, approvals, budgets, and campaign deliverables.
- Support the implementation of brand visibility standards across stores and digital channels.
- Maintain relationships with agencies, vendors, influencers, and external partners.
Campaign Management & Reporting
- Support the execution of digital and offline marketing campaigns.
- Track campaign performance and prepare periodic reports.
- Monitor competitor activities, market trends, and customer preferences.
- Manage marketing inventories including POS materials, standees, flyers, and promotional collateral.
- Coordinate with design, operations, merchandising, and e-commerce teams to ensure timely campaign execution.
Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- 1–3 years of experience in marketing, retail marketing, social media, or brand management.
- Strong understanding of Instagram, Facebook, and short-form video content.
- Excellent communication, coordination, and organizational skills.
- Comfortable attending events, conducting field activities, and visiting stores when required.
- Proficiency in Canva, Microsoft Office, and Google Workspace is preferred.
Preferred Experience
- Retail, D2C, FMCG, lifestyle, pet care, fashion, or consumer brand experience.
- Experience in event execution and influencer coordination.
- Basic understanding of Meta Ads and digital marketing.
Key Performance Indicators (KPIs)
- Store walk-ins generated through marketing initiatives.
- Number and quality of events executed.
- Social media reach, engagement, and follower growth.
- Reels output and content consistency.
- Brand campaign execution and partner satisfaction.
- Customer lead generation and acquisition.
- Marketing campaign ROI and reporting accuracy.
Experience: 1–3 Years
- Employment Type: Full-Time
Preferred Qualifications
- Passion for pets and animal welfare is essential.
- Must be a pet lover; being a pet parent will be a strong advantage.
- Comfortable interacting with pets and pet parents during events, store activations, content shoots, and community initiatives.
Ideal Candidate Profile
- A highly energetic and creative marketer who enjoys being on the ground, creating engaging content, organizing events, coordinating with brands, and driving customer engagement. The ideal candidate is a genuine pet lover who understands pet parent communities and can authentically represent the brand's values and mission. Being a pet parent is preferred but not mandatory.
Salary - 4 to 6 LPA
6 Days working
