Roles and Responsibilities:
Business Development & Marketing
- Identify and develop new business opportunities for Laboratory, Consultancy, and WTP/STP projects across India.
- Promote HECS's portfolio of services to industrial, corporate, and government clients.
- Prepare and present technical-commercial proposals, quotations, and marketing presentations.
- Participate in empanelments, tenders, and rate contracts with PSUs, industries, and government bodies.
- Achieve assigned monthly, quarterly, and annual revenue targets.
- Coordinate with Zonal Marketing Teams to implement uniform business strategies.
Client Engagement & Coordination
- Develop and maintain strong client relationships for repeat and referral business.
- Coordinate with operations, technical, and laboratory teams for timely service delivery.
- Manage client communication, sampling schedules, report delivery, and feedback collection.
- Maintain and update CRM database with leads, follow-ups, closures, and renewals.
- Ensure post-sales service, AMC renewals, and high customer satisfaction.
CRM, MIS & Zonal Coordination
- Manage CRM tools and lead trackers to maintain updated business pipelines.
- Generate weekly/monthly MIS reports on enquiries, conversions, and revenue.
- Collaborate with Zonal Marketing Executives for field visits, exhibitions, and campaigns.
- Report performance metrics, client status, and upcoming opportunities to the Marketing Head.
Market Intelligence & Strategy
- Monitor competitor activities, industry trends, and client demands.
- Suggest improvements in pricing, service offerings, and promotional plans.
- Support planning of digital marketing, seminars, exhibitions, and awareness programs.
- Ensure all marketing materials are brand-compliant and technically accurate.
Compliance & Knowledge
- Maintain awareness of environmental regulations (CPCB, SPCB, MoEF&CC, BIS, FSSAI).
- Educate clients on HECS's compliance-based testing and consulting advantages.
- Represent HECS at industry meetings, trade fairs, and environmental conferences.
