About the Role
We are looking for a dynamic and creative Marketing Executive to join our growing team at Extuent Technologies Inc. The ideal candidate will be responsible for managing our day-to-day digital marketing activities, driving brand presence across social media platforms, and supporting lead generation initiatives. If you are passionate about digital marketing, eager to leverage AI tools, and thrive in a fast-paced environment, we'd love to hear from you.
Key Responsibilities
Social Media Management
- Plan, create, and publish engaging content across LinkedIn, Facebook, and Instagram on a consistent basis.
- Manage and optimize paid ad campaigns on LinkedIn, Facebook, and Instagram to maximize reach and ROI.
- Monitor social media performance metrics and prepare regular reports with actionable insights.
- Engage with the audience through comments, messages, and community interactions to build brand trust.
Lead Generation
- Design and execute lead generation campaigns across digital channels.
- Build and maintain lead pipelines using landing pages, lead forms, email campaigns, and social media ads.
- Collaborate with the sales team to ensure quality lead handover and follow-up processes.
- Track, analyze, and optimize campaign performance to continuously improve lead quality and volume.
AI Tools & Innovation
- Utilize AI-powered tools (such as ChatGPT, Jasper, Canva AI, HubSpot AI, etc.) to streamline content creation, audience targeting, and campaign automation.
- Stay up to date with emerging AI marketing tools and recommend new approaches to improve efficiency and output quality.
Content & Communication
- Create compelling marketing collateral including social media posts, ad copy, presentations, and emailers.
- Coordinate with designers and content creators to ensure brand consistency across all materials.
- Prepare and deliver marketing performance presentations to internal stakeholders.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Mass Communication, Business, or a related field.
- 0–2 years of experience in digital marketing (freshers with strong foundational knowledge are welcome).
- Hands-on experience or working knowledge of LinkedIn, Facebook, and Instagram — both organic and paid.
- Familiarity with AI tools and how they can be applied to marketing, content creation, and lead generation.
- Excellent written and verbal communication skills in English.
- Strong presentation skills — ability to create and deliver clear, compelling presentations.
- Basic understanding of marketing analytics (Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics, etc.).
- Proficiency in tools like Canva, MS Office/Google Workspace, and at least one CRM or email marketing platform (e.g., HubSpot, Mailchimp) is a plus.
What We're Looking For in You
- Self-motivated, proactive, and eager to learn.
- Creative mindset with a strong eye for detail.
- Data-driven approach to marketing with the ability to interpret results and pivot strategies.
- Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
- A team player with a collaborative attitude.
What We Offer
- Opportunity to work in a dynamic and growth-oriented environment at Extuent Technologies Inc.
- Hands-on experience with real campaigns and measurable impact.
- Exposure to cutting-edge AI marketing tools and techniques.
