Key Responsibilities
Marketing Plan Execution
- Execute annual and quarterly marketing plans.
- Maintain the marketing calendar and campaign schedules.
- Coordinate marketing projects from planning through execution.
- Ensure all marketing activities are delivered on time and within budget.
- Track marketing KPIs and report progress against departmental goals.
- Coordinate with internal departments and external vendors.
Brand Management
- Maintain consistency of the DataCorp brand across all marketing channels.
- Ensure all marketing materials follow brand guidelines.
- Support PR, corporate communications, and thought leadership initiatives.
- Coordinate award submissions and industry recognition opportunities.
- Maintain company profiles, presentations, and corporate collateral.
Product Marketing
- Support product launches across all business verticals.
- Develop product brochures, one-pagers, presentations, and datasheets.
- Create customer success stories and case studies.
- Develop sales enablement materials for the sales team.
- Coordinate product messaging with business stakeholders.
Events & Partner Marketing
- Plan and coordinate exhibitions, conferences, webinars, and customer events.
- Manage booth requirements, logistics, vendors, and promotional materials.
- Support partner onboarding and partner marketing initiatives.
- Coordinate co-marketing campaigns with channel partners.
- Develop partner launch kits and marketing collateral.
Marketing Operations
- Maintain marketing budgets and track campaign expenses.
- Coordinate purchase requests and vendor payments.
- Manage marketing assets and documentation.
- Maintain the company's marketing repository and collateral library.
- Assist in developing marketing processes and standard operating procedures.
Sales Enablement
- Prepare sales presentations and proposal support material.
- Coordinate marketing requests from the sales team.
- Develop customer-facing collateral to support business development.
- Support lead handover between marketing and sales.
Required Skills
- Excellent project management and organizational skills.
- Strong written and verbal communication.
- Ability to coordinate multiple projects simultaneously.
- Good understanding of B2B marketing.
- Experience working with external agencies and vendors.
- Familiarity with Microsoft Office and presentation tools.
- Basic understanding of digital marketing concepts.
- Strong attention to detail.
- Ability to work independently and meet deadlines.
