We are looking for a creative and proactive social media & marketing executive to manage our brand's digital presence, content creation, campaign execution, influencer collaborations, and marketing activities. The ideal candidate should be organized, trend-aware, and capable of planning and executing marketing initiatives from concept to completion while driving audience growth and engagement across digital platforms.
Key Responsibilities
- Plan, create, edit, schedule, and publish engaging content across all social media platforms.
- Manage and execute content strategies across Instagram, Facebook, Pinterest, YouTube, and other relevant digital channels.
- Develop and maintain the content calendar for weekly, monthly, seasonal, and campaign-based content.
- Coordinate and execute content shoots, including scripts, locations, props, products, models, and creative requirements.
- Manage weekly subscription box marketing, including subscription cards and promotional content.
- Coordinate with photographers, videographers, designers, florists, models, influencers, and other external partners.
- Source, negotiate, manage, and track influencer collaborations and brand partnerships.
- Plan and execute marketing campaigns, giveaways, product launches, seasonal promotions, and special events.
- Drive growth in social media traffic, audience reach, engagement, and follower base through strategic content and campaigns.
- Monitor social media trends, platform updates, competitor activities, and identify new content opportunities.
- Engage with the online community by responding to comments, direct messages, and customer queries in a timely manner.
- Track key social media metrics, website traffic from social platforms, campaign performance, and ROI using analytics tools.
- Prepare weekly, monthly, quarterly, and annual performance reports with actionable insights and recommendations.
- Organize and maintain marketing assets, content libraries, campaign documentation, and creative resources.
- Assist in annual marketing planning, campaign strategy, brand-building initiatives, and offline activations.
- Collaborate with internal teams to ensure consistent brand messaging across all marketing channels.
- Stay updated with emerging digital marketing trends, tools, and best practices to continuously improve performance.
About Company: Shades Of Spring is redefining the flower delivery experience, making the giving and receiving of beautiful fresh flowers the joy it is meant to be. We are the original subscription online flower delivery company and now offer several new products including occasion boxes and hand-tied bouquets, in addition to our current subscription flower range. We offer next-day online flower delivery across Bangalore and will be expanding to more cities soon. All our flowers are hand-picked by our farmers all over India. These flowers are packed in specially designed boxes by floral experts to ensure they arrive in pristine condition, ready for styling into a beautiful bouquet.
