Role: Marketing Executive (Campaigns & Automation)
Experience: 1–3 years across marketing execution, with hands-on automation exposure
Location: Greater Noida
Reports to: Sales Lead
About the role
We need a marketer who can also build. Someone who understands why a campaign is running - who it's for, what it's meant to achieve, what the message should be - and can then go and actually build the emails, the flows, the landing page, and the tracking. You'll plan campaigns with us and execute them yourself. Roughly 60% of the work is hands-on automation and campaign build; the other 40% is the marketing thinking around it - audience, messaging, channel mix, and reading the numbers afterwards. This suits someone who has done a bit of everything at a startup or small agency and wants to go deeper on automation without giving up the broader marketing work.
What you'll do
Campaign planning and marketing
- Plan campaigns end-to-end: define the audience, the offer, the message, and the channel mix
- Write and edit campaign copy - subject lines, email body, ad copy, landing page headlines
- Coordinate social media calendars and content, working with design for creatives
- Support product launches, offers, webinars, and events with the campaign push behind them Track competitors and bring ideas to the table, not just execute the brief
Automation and execution
- Build and maintain automation workflows: welcome series, lead nurture, re-engagement, abandoned cart or drop-off recovery, onboarding and post-purchase sequences
- Run email, WhatsApp, and SMS campaigns from list selection through scheduling to reporting
- Manage the marketing database - segments, tags, deduplication, data hygiene
- Build landing pages and lead forms; make sure leads reach sales without leaks
- Set up UTM tracking and maintain a naming convention so campaign data stays clean
- Run A/B tests on subject lines, creatives, CTAs, and send times
Reporting
- Own the weekly and monthly campaign report - opens, clicks, conversions, cost per lead, unsubscribes
- Say what worked, what didn't, and what you'd change next time
Must have
Marketing fundamentals
- 1–3 years running actual marketing campaigns, not just assisting on them
- Understanding of the funnel - how awareness, consideration, and conversion need different messages
- Ability to segment an audience and explain why the message changes per segment
- Can write clean campaign copy without heavy editing
- Comfortable being judged on numbers
Automation and tools
- Hands-on with at least one platform - Mailchimp, Brevo, Zoho Campaigns, HubSpot, Klaviyo, WebEngage, MoEngage, CleverTap, WATI or Interakt
- Excel / Google Sheets - filtering, VLOOKUP or XLOOKUP, pivot tables Basic email deliverability understanding - why mail lands in spam, list hygiene, sender reputation
- Enough HTML to fix a broken email template
- GA4 and UTM basics
- Attention to detail. A wrong merge tag or a duplicate send goes out to thousands of people.
Good to have
- Meta and Google Ads exposure - even Rs. 50k/month of spend managed counts
- Zapier, Make, or n8n
- Google Tag Manager Canva or basic design ability for quick assets
- SEO and content basics HubSpot, Meta Blueprint, or Google Analytics certification
What we're not expecting
- Enterprise platforms (Marketo, Salesforce Marketing Cloud, Adobe)
- Large paid media budget ownership
- Brand strategy or agency management
