Marketing Executive

Company Description

BuildingWorld is a stealth-mode startup revolutionizing India's construction and building materials industry. Focused on empowering a wide range of stakeholders— from site workers to interior designers— BuildingWorld leverages technology, data, and intelligence to simplify and enhance decision-making processes. Operating with a mobile-first and local-first approach, BuildingWorld aims to connect supply with demand seamlessly, tailored to India's diverse markets, from Tier 1 to Tier 3 cities. This is an opportunity to join a mission-driven venture with strong market potential and early momentum, offering a chance to contribute to building groundbreaking infrastructure intelligence.

Location: Chennai, Tamil Nadu (On-site / Hybrid) 

Experience: 2–5 years in digital marketing, content, or brand management

Industry Fit: Real Estate, E-commerce, PropTech, Consumer Platforms, or Agencies

Role Description

This is a full-time hybrid role for a Marketing Executive, located in Chennai, with flexibility for some remote work. The Marketing Executive will be responsible for market research, planning, developing marketing strategies, and communicating them effectively to the target audience. The role requires close collaboration with sales and other teams to execute on marketing initiatives and achieve organizational goals. The Marketing Executive will play a key role in driving brand awareness and fostering growth within the construction and building materials industry.

CORE RESPONSIBILITIES

▸   Social Media Management

–     Plan, create, and publish content across Instagram, LinkedIn, YouTube, Facebook, and Twitter/X

–     Manage content calendars, posting schedules, and community engagement (comments, DMs, tags)

–     Track reach, engagement, follower growth, and report monthly social metrics

▸   Content Creation & Copywriting

–     Write platform copy, blog articles, email newsletters, ad copies, and captions

–     Coordinate graphic design and short-form video production with in-house or freelance creative teams

–     Produce product-focused content showcasing building materials, suppliers, and platform features

▸   Paid Campaign Support

–     Assist in setting up, monitoring, and reporting on Google Ads, Meta Ads, and LinkedIn campaigns

–     Track spend, CTR, conversion metrics, and flag anomalies to the marketing lead

–     Support A/B testing of creatives, landing pages, and audience segments

▸   SEO & Website Support

–     Perform on-page SEO tasks: metadata optimisation, internal linking, keyword integration

–     Coordinate with the tech team for website updates, blog publishing, and CMS management

–     Track keyword rankings and organic traffic via Google Search Console and Analytics

▸   Email & CRM Marketing

–     Execute email marketing campaigns for builder, developer, and supplier audiences

–     Segment lists, manage drip campaigns, and track open/click rates

–     Maintain and update CRM data hygiene in coordination with the sales team

▸   Events & Activations

–     Coordinate logistics for trade shows, expos, and BuildingWorld-hosted events

–     Manage branded materials, vendor collateral, and post-event follow-up campaigns

–     Liaise with external agencies, printers, and production vendors

▸   Reporting & Analytics

–     Prepare weekly and monthly performance reports across channels

–     Maintain marketing dashboards in tools such as Google Data Studio, HubSpot, or similar

–     Provide campaign analysis and actionable insights to the marketing lead

KEY PERFORMANCE INDICATORS

▸   Social media engagement rate and follower growth (month-on-month)

▸   Content output volume and quality metrics

▸   Email open rate, click-through rate, and list growth

▸   Leads generated through organic and paid channels

▸   Campaign cost efficiency (CTR, CPC, ROAS)

QUALIFICATIONS

▸   Bachelor's degree in Marketing, Mass Communication, Business, or related field

▸   Hands-on experience with Meta Business Suite, Google Ads, Canva, and Mailchimp / HubSpot

▸   Strong writing and communication skills in English; working knowledge of Tamil a plus

▸   Basic understanding of SEO principles and Google Analytics

▸   Creative, detail-oriented, and comfortable in a fast-paced startup environment

To apply, email your resume to: [Confidential Information]