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dobra by oxbow brands

Marketing Executive - Brand Activation and Content

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  • Posted 20 hours ago
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Job Description

Love creating experiences and content Join DOBRA and help bring India's most joyful impulse drinks, snacks, and sweets to life, both on the ground and online.

What You'll Do:

  • Plan and execute brand activations, sampling campaigns, kiosks, consumer events, college festivals, and in-store promotions.
  • Build and manage promoter and event teams.
  • Identify new opportunities for consumer engagement and brand visibility.
  • Capture exciting content from events, stores, and consumer interactions.
  • Create Reels, Shorts, and social media video content.
  • Coordinate with influencers, agencies, and retail partners.
  • Track activation performance and consumer feedback.

What We Are Looking for:

✔ 2–5 years in brand activations, events, trade marketing, content creation, or BTL marketing.

✔ Strong execution and project management skills.

✔ Comfortable shooting and editing mobile-first content.

✔ Energetic, creative, and willing to travel for activations.

✔ FMCG, food & beverage, or consumer brand experience preferred.

Why Join DOBRA:

Be part of a fast-growing FMCG startup reinventing India's favorite impulse snacks and beverages. You'll build memorable consumer experiences, create viral content, and help shape a brand loved both on shelves and on social media.

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About Company

Job ID: 148896501