- To formulate brand plan and propose various Marketing strategies in accordance to
corporate policy for lab brand.
- To take care of all the publishing material of the hospital namely: information booklet,
leaflets, handbills, brochure, and other related materials. These shall include the content,
design, creativity and proof – reading etc.
- To plan various activities as per the phase wise Marketing Strategic plans.
- To execute the various activities planned as per the phase wise Marketing plans for
example, CMES, Workshops Camps, Patient Education Program, Life – Style
Management Program Etc.
- To carry out Research activity related to marketing plan evolved.
- To explore newer geographical area new markets, for customer target for hospital
- To explore new product feasibility for business plan To do regular fieldwork to understand and develop sound marketing plan.
- Monthly detailed report of the activity should be submitted to the management
Weekly progress report should be submitted in brief to management about the activities
assigned.
- Support in all marketing purposes to the Head Marketing.
