Marketing Executive

Marketing Executive - Social Media and Content

Location: Mumbai

Employment Type: Full-time

About the Role:

We're looking for a Marketing Executive who will work closely with our CEO to build and strengthen their personal brand across LinkedIn, Instagram, YouTube and other relevant platforms.

This role is ideal for someone who understands content, social media, storytelling and personal branding, and can turn the CEO's ideas, experiences and expertise into engaging content.

You'll be responsible for taking ownership of the day-to-day personal branding and content process, from ideation and research to execution, publishing and performance tracking.

What You'll Do:

• Work closely with the CEO to develop and execute their personal branding strategy.
• Identify content opportunities from the CEO's experiences, opinions, expertise and day-to-day conversations.
• Create and manage a consistent content calendar across LinkedIn, Instagram and other platforms.
• Write engaging LinkedIn posts, captions, scripts, carousels and other content formats.
• Develop ideas for Reels, short-form videos, podcasts and long-form content.
• Repurpose podcasts, interviews and existing content into multiple social-first formats.
• Stay updated on social media trends, relevant industry conversations and emerging content formats.
• Coordinate with designers, video editors and other creative resources to execute content.
• Help establish and maintain the CEO's voice, positioning and visual identity online.
• Track content performance and use insights to continuously improve the content strategy.
• Research industry topics, competitors and relevant conversations to identify opportunities for the CEO to contribute meaningfully.

What We're Looking For:

• 1- 3 years of experience in marketing, content, social media, personal branding or digital marketing.
• Strong writing, communication and storytelling skills.
• Good understanding of LinkedIn, Instagram and YouTube.
• Strong understanding of what makes content engaging and shareable.
• Someone who can independently generate ideas and doesn't need a detailed brief for every piece of content.
• Ability to work directly with a CEO/senior leader and translate their thoughts into compelling content.
• Strong research skills and an eye for trends.
• Good understanding of social media analytics and content performance.
• Excellent organisation and ability to manage multiple content initiatives simultaneously.

To Apply:

Apply directly or email your CV and portfolio to [Confidential Information]