Job Description

About The Role

Air Maniax is looking for an energetic, creative and execution-focused Marketing Manager to drive brand visibility, customer acquisition, footfall and business growth.

This is a hands-on marketing role with a strong focus on offline marketing, events, activations and partnerships, supported by a good understanding of digital marketing.

Role Split

70% – Offline Marketing, Events & Activations
30% – Digital Marketing

Key ResponsibilitiesOffline Marketing, Events & Activations – 70%

Plan and execute offline marketing campaigns, BTL activities and brand activations to drive awareness and footfall.
Conceptualise, plan and manage events, promotional activities, exhibitions and customer engagement initiatives.
Develop and execute school, corporate, community and local partnerships to generate leads and business opportunities.
Plan and execute local-area marketing initiatives to increase Air Maniax visibility and customer acquisition.
Identify new offline marketing channels and opportunities to drive footfall, leads and revenue.
Manage end-to-end event execution, including planning, budgeting, vendor coordination, logistics and on-ground execution.
Coordinate with vendors, agencies, event partners and internal stakeholders to ensure smooth execution.
Work closely with the Sales and Operations teams to align marketing activities with business objectives.
Track campaign and event performance and prepare post-campaign reports and ROI analysis.
Conduct competitor and market analysis to identify new marketing opportunities.

Digital Marketing – 30%

Support digital marketing initiatives across social media, email marketing, online promotions and local digital campaigns.
Coordinate with internal teams and external agencies for digital campaigns and content.
Monitor key metrics such as reach, engagement, leads, conversions and campaign performance.
Ensure offline campaigns and events are effectively promoted through digital channels.
Use digital platforms to support event registrations, lead generation and customer engagement.
Stay updated with relevant digital marketing trends, platforms and customer acquisition opportunities.

Key Skills & Competencies

Strong experience in offline marketing, BTL activities and event management.
Excellent event planning and on-ground execution skills.
Experience in brand activations, partnerships and local-area marketing.
Good working knowledge of digital marketing and social media.
Strong vendor, agency and stakeholder management skills.
Excellent communication, negotiation and coordination skills.
Strong project management and multitasking abilities.
Ability to manage budgets, timelines and multiple marketing initiatives simultaneously.
Data-driven approach with an understanding of marketing ROI and campaign performance.
Strong business orientation with a focus on customer acquisition, footfall and revenue generation.
Comfortable with frequent on-ground execution and event-related travel, as required.

Skills: events,campaigns,digital