Marketing Events & Digital Marketing Intern

Job Summary

We are looking for a proactive, organised and enthusiastic Marketing Events & Digital Marketing Intern to support the Marketing team in executing marketing campaigns, events and day-to-day digital marketing activities. This internship provides hands-on exposure to event management, social media operations, competitor research, paid advertising analysis and marketing performance reporting.

Key Responsibilities

Marketing Events

• Assist in the planning, coordination and execution of marketing events, roadshows and branch activations.

• Support event logistics, including venue setup, vendor coordination, inventory management and event materials.

• Liaise with internal stakeholders, external vendors and event partners to ensure smooth event execution.

• Prepare marketing collateral, promotional materials and event giveaways.

• Provide on-site support during events, including registration, customer engagement and event coordination.

• Assist in post-event administration, reporting and evaluation.

Social Media & Digital Marketing

• Assist with scheduling and publishing social media content across platforms including Facebook, Instagram, TikTok, X, LinkedIn and YouTube.

• Review scheduled posts for accuracy, including captions, links, hashtags and formatting before publishing.

• Maintain and update the social media content calendar.

• Monitor social media engagement and support community management where required.

Competitor & Market Research

• Monitor competitor social media activities, including content themes, posting frequency, creative formats and engagement performance.

• Research social media trends, high-performing content and relevant industry topics.

• Conduct competitor paid advertising research, including creative approaches, messaging, promotions, calls-to-action and campaign strategies.

• Collect and organise advertising references from Meta Ad Library and other relevant platforms.

• Support market research and campaign-related research initiatives.

Marketing Analytics & Reporting

• Assist with tracking social media and paid advertising performance.

• Compile and update weekly and monthly marketing reports.

• Pull and organise key performance metrics, including follower growth, reach, impressions, engagement, video views and campaign performance.

• Maintain reporting spreadsheets, dashboards, presentation decks and marketing trackers.

• Highlight significant performance trends and observations for the marketing team's review.

Administrative Support

• Organise marketing assets, campaign files and documentation.

• Support content research and campaign administration.

• Perform general marketing, operational and administrative duties as assigned.

Requirements

• Currently pursuing a Diploma or Degree in Marketing, Business, Communications, Event Management or a related discipline.

• Strong organisational skills with excellent attention to detail.

• Good written and verbal communication skills.

• Proactive, resourceful and able to manage multiple tasks in a fast-paced environment.

• Comfortable working both independently and collaboratively within a team.

• Proficient in Microsoft Office applications, particularly Excel and PowerPoint.

• Familiarity with Canva, Meta Business Suite, Google Analytics or social media management tools is an advantage.

• Willing to work occasional weekends or outside regular office hours to support marketing events when required.

What You'll Gain

• Hands-on experience in marketing event planning and execution.

• Exposure to digital marketing, social media management and campaign reporting.

• Practical experience in competitor research, marketing analytics and performance tracking.

• Opportunities to work on integrated marketing campaigns across online and offline channels.

• Development of project management, communication and analytical skills in a collaborative marketing environment.