The Role
We're hiring a Head of Marketing to own both sides of our GTM:
- The creator motion — acquiring paid creator users (individuals, small studios, agencies, MCN operators) at scale through content, community, performance, and influencer channels.
- The enterprise motion — generating demand and pipeline from brand, agency, and media enterprises who want AI-powered content production at scale.
You'll report directly to the founders, work closely with our Head of Growth and Head of Content, and build the marketing function from zero.
This is a dual mandate. We know that makes the role harder. We're looking for someone who has run both motions in prior roles, or has run one exceptionally well and has a clear point of view on how to stand up the other with smart hires and agency leverage in the first six months.
What You'll Own
Year-one outcomes (exact targets will be calibrated with you against the model on day one):
- A defined paid creator user base at CAC and payback ratios that work against our unit economics
- A qualified enterprise pipeline with a committed number of closed-won logos and a defensible ACV mix
- US as the default answer when someone in an Indian boardroom — or an Indian creator WhatsApp group — says AI content platform
- A repeatable content engine across YouTube, Instagram, LinkedIn, and newsletter that our own platform can produce
- A measurement stack — attribution, cohort economics, funnel dashboards — so every rupee spent is defensible to the board
Channels and levers you'll likely work with: performance on Meta/Google/YouTube; influencer partnerships with AI and creator-economy voices; long-form founder-led thought leadership; enterprise demand gen via ABM, events, webinars, and category-defining reports; community; PR; partner marketing with YouTube, Instagram, and the AI ecosystem.
You'll kill channels that don't work and double down on ones that do — fast.
Who You Are
Non-negotiables
- You've built a marketing function from zero or near-zero at a startup that actually scaled — not just optimized one at a company where the engine already existed.
- You speak fluently in CAC, LTV, payback, MQL-to-SQL, and channel contribution — with numbers from your own work, not slides from your last company's all-hands.
- You've personally run performance marketing. You've logged into the Meta Ads Manager. You've written landing page copy. You haven't only briefed agencies.
- You've owned or closely partnered on enterprise demand gen. You know what a working ABM motion looks like from the inside.
- You're AI-native in your own workflow. You use these tools daily. If you don't, you can't market PixAura credibly.
- You're ready to operate hands-on for the first 6–9 months before you get budget to build a team.
Strong plus
- You've built marketing at a creator economy, SaaS, or AI tooling company.
- You've worked with or sold to Indian enterprise marketing teams (media houses, agencies, D2C, BFSI, consumer brands).
- You have a public body of work — writing, a podcast, a strong LinkedIn presence, talks — that makes how you think visible.
- You operate comfortably in Hindi alongside English; bonus for Tamil, Telugu, Marathi, or Bengali.
- You have product sense. You can brief design, wireframe a landing page, and push back on engineering about onboarding flow.
Not a fit if
- Your career has been at big agencies or mature unicorns where you had large teams and large budgets under you.
- You describe marketing in adjectives (disruptive, world-class, 360-degree) without numbers behind the claims.
- You need a team of five before you can ship.
- You're uncomfortable with product-led, usage-driven, data-heavy decision making.
