Job Description:
Overview:
The Director of Marketing will be responsible for developing and executing comprehensive marketing and communication strategies to enhance the visibility, reputation, and enrollment growth of the institute. This role requires a visionary leader who understands both traditional and digital marketing trends in the education sector and can effectively position the institute as a premier destination for learning.
Key Responsibility:
- Strategic Planning:
- Develop, implement, and monitor marketing strategies aligned with the institute's goals.
- Drive enrolment growth, brand awareness, and community engagement.
- Brand Management:
- Establish and maintain a strong, consistent brand identity.
- Digital Marketing:
- Lead social media presence, SEO/SEM campaigns, email marketing, and website management.
- Utilize analytics to measure ROI and optimize digital campaigns.
- Admissions & Outreach:
- Support admissions team with lead generation and conversion strategies.
- Build relationships with schools, universities, corporates, and community organizations.
- Events & Public Relations:
- Plan and execute open houses, webinars, seminars, and institute events.
- Handle media relations, press releases, and crisis communication when required.
- Team Leadership:
- Lead and mentor the marketing team.
- Coordinate with academic and administrative staff to align campaigns with institutional objectives.
Technical Knowledge/Skills:
- Marketing & Sales
- Campaigning
- Excellent communication skills written and oral
- Organization skills
- Data Analytics
- Team Leadership
- Technical Experience (Preferred)
- Experience in Salesforce
- Experience in Active Campaign
Education:
- Bachelor of Engineer or Technology or Business
You can learn more about our company at:
https://www.ironsystems.com/
https://www.serviceglobal.com/
