Marketing Director

Job Description – Marketing Director

Location: Mumbai (Head Office)

Department: Marketing – Women's Health / Orthopaedics

Experience: 12+ Years

Role Overview

Integrace Health is seeking a Marketing Director to lead one of its core therapy areas — Women's Health or Orthopaedics and Pain management. This is a leadership role with end-to-end responsibility for therapy-area strategy, P&L, portfolio growth, and category leadership. The role will translate market and customer insights into the annual operating plan, lead a high-performing team of Brand Managers, and work cross-functionally to deliver sustainable business growth.

Key Responsibilities

• Own the overall divisional P&L, driving revenue, profitability, market share, and sustainable growth.
• Develop the annual operating plan and strategic roadmap for the therapy area, aligned with business objectives.
• Define therapy-area and portfolio strategies to drive prescription generation, expand the prescribing base, and strengthen market position.
• Translate market intelligence, customer insights, prescription trends, competitor activity, and scientific developments into actionable strategies.
• Build effective systems, processes, and governance for planning, execution, and performance tracking.
• Lead, mentor, and develop a team of Brand Managers, fostering ownership, creativity, and execution excellence.
• Influence and align cross-functional teams across Sales, Medical, Finance, Supply Chain, and other functions to achieve divisional objectives.
• Partner with Sales leadership to translate marketing strategy into effective field execution.
• Drive initiatives across Rx, digital, consumer, KOL engagement, CMEs, launches, and other therapy-building interventions.
• Evaluate marketing investments and optimize resource allocation based on business impact and ROI.

Qualifications

• Master's degree in Management/Marketing (MBA/PGDM preferred) with a Bachelor's degree in Pharmacy, Life Sciences, Medicine, or a relevant Science discipline.
• 12+ years of pharmaceutical marketing experience with significant brand and therapy-area leadership experience.
• Demonstrated experience managing brands, portfolios, or therapy areas with P&L responsibility.
• Experience in Women's Health, Orthopaedics, or related specialty therapies is preferred.

Skills & Competencies

• Strong strategic, commercial, and P&L orientation.
• Strong understanding of prescription pharmaceutical marketing and category building.
• Ability to translate customer and market insights into growth strategies.
• Strong leadership, stakeholder management, and team-building capabilities.
• Analytical mindset with strong decision-making and resource-allocation skills.
• Entrepreneurial mindset, high ownership, and ability to challenge conventional approaches.

Success Measures

• Growth in divisional revenue, profitability, market share, and therapy-area ranking.
• Delivery of annual and cycle operating plans.
• Growth and performance of the brand portfolio.
• Effectiveness and ROI of marketing investments.
• Successful execution through Sales and cross-functional teams.
• Development of a high-performing Brand Management team.