Quote from Hiring Manager
This role leads Brown-Forman's marketing strategy and organization across India, Middle East, Africa and Türkiye/CIS. This role is responsible for driving sustainable growth, building brand equity and shaping the long-term direction of the Brown-Forman portfolio across a diverse and dynamic region.
Meaningful WorkFromDay One
As a key member of the IMAGE Leadership Team and the EAA Marketing Leadership Team, this role partners closely with regional and global stakeholders to ensure world-class marketing strategies, strong organizational capability and exceptional execution across all markets and channels.
The working style for this role is 4 days a week out of the office, with Fridays working from home.
What You Can Expect
- Leads Regional Portfolio Strategy: Defines and executes the long-term portfolio and marketing strategy across the IMAGE region, aligning local brand plans, investment allocations, and growthinitiativewith global priorities.
- Develops Marketing Organization & Capability: Inspires and builds a high-performing, future-ready marketing team, fostering a culture of inclusion, accountability, agility, and continuous improvement while driving robust succession planning.
- Drives Marketing Excellence & Innovation: Oversees the effective execution and optimization of the full marketing mix – including brand communications, digital, advocacy, and trade marketing – while fostering an environment of innovation and calculated experimentation.
- Partner with Global and Regional Stakeholders: Serves as the primary marketing voice for the region to influence business priorities, working closely with cross-functional partners in Commercial, Finance, Supply Chain, and HR.
- Navigates Complex Growth Markets: Guides local teams through unique commercial environments, providing judicious stakeholder management and strategic direction for key expansion projects, particularly within dark markets like India and Türkiye.
- Manages Commercial & Financial Performance: Establishesclear performance metrics, minimizes non-working spend, andoptimizesbrand budget allocations to maximize corporate return on investment.
What You Bring To The Table
- Senior Marketing Leadership Experience: Extensive leadership experience steering marketing agendas within FMCG, beverage alcohol, luxury, or premium consumer goods environments.
- International Matrix Acumen: Proven ability tooperate, influence, and challenge commercial leaders within highly matrixed, international global organizations.
- Geographic & Route-to-Market Expertise: Demonstratedsuccess managing marketing execution across multiple countries oremergingmarkets,utilizingboth distributor-led and direct-route-to-market models.
- Strategic & Financial Credibility: Strong commercial acumen and financial fluency, witha track recordof translating consumer insights into actionable growth and managing complex brand budgets.
- People & Agency Leadership: Advanced capability in hiring, coaching, and developing multi-disciplinary teams alongsidea track recordof building impactful partnerships with external agencies.
- Communication Skills: Exceptional presentation and leadership communication capabilities, with absolute fluency in written and spoken English.
- Mobility: Willingness and flexibility to travel up to 50% of the time, including long-haul travel to developing countries.
What Makes You Unique
- Experience directing innovative, multi-market initiatives within strictly regulated advertising environments (dark markets).
- A proven personal passion for premium brand storytelling and cultivating exceptional consumer experience.
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
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Business Area: Europe, Africa, APAC Division
Function: Marketing
City
London
State
Country: GBR
Req ID: JR-00010369
