Marketing Director, APAC

Company Description: Körber Supply Chain is a global technology leader that helps organizations turn supply chain complexity into a competitive advantage. The business delivers end-to-end solutions across software, automation, mail and parcel, voice solutions, robotics, and materials handling, supported by deep integration expertise. Its portfolio is designed to fit diverse business sizes, growth strategies, and operational needs, enabling customers to optimize performance across the entire supply chain. As part of the global Körber Group, Körber Supply Chain offers international reach, innovation-driven culture, and cross-functional collaboration opportunities for professionals. More information about the business and its solutions can be found at https://www.koerber-supplychain.com/.

Role Description

Key Responsibilities

Strategic marketing leadership

•Define and execute the APAC marketing strategy aligned with the BA Supply Chain strategy, regional business priorities, and the two focus verticals: Automation and Parcel Logistics.

•Translate global marketing plans into regionally relevant campaigns, crafting value propositions and messaging localized for individual APAC markets, including language and cultural adaptation where required.

•Contribute to the overall marketing planning and budgeting process with clear goals, measurable and transparent KPIs, and defined responsibilities.

Demand generation & pipeline growth

•Drive marketing-enabled pipeline contribution across APAC, planning and executing integrated marketing campaigns across digital and offline channels, including regionally dominant platforms (e.g., WeChat, LINE, Naver, WhatsApp Business) where relevant to support demand generation and conversion improvement.

•Collaborate with sales teams and channel/distribution partners to identify customer needs, buyer personas, and market opportunities, ensuring marketing activities are aligned with regional sales objectives and partner-led go-to-market models.

•Drive the adoption of marketing automation tools (HubSpot & Salesforce) across the APAC region, contributing to the group-wide objective of achieving advanced (AI-implemented) marketing automation maturity and ensuring regional teams are onboarded effectively.

PR & internal communications

•Lead regional PR activities, including press releases, media relations, thought leadership placements, and spokesperson coordination across APAC markets, working with local agencies where needed.

•Drive internal communications for the APAC region, ensuring employees are informed and engaged on key business updates, strategic initiatives, and organizational changes.

•Coordinate with the Business Area Marketing & Communications team to ensure alignment of messaging and consistency across external and internal channels.

Regional campaign & event management

•Organize and coordinate trade fairs, conferences, webinars, customer events, and thought leadership initiatives across APAC markets (e.g., LogiMAT India, CeMAT Asia, and comparable regional flagship events).

•Develop marketing content such as case studies, articles, graphic assets, white papers, and social media content tailored to regional audiences.

•Support new product and solution launches together with product management, solution engineering, and R&D teams.

Team leadership & stakeholder management

•Lead, develop, and inspire the APAC marketing team across multiple countries, fostering a high-performance, collaborative culture across time zones and cultures.

•Act as the key marketing business partner to the EVP APAC and regional managing directors, providing strategic marketing counsel and performance reporting.

Budget management

•Own and manage the full APAC marketing budget, ensuring effective allocation across campaigns, events, content, and digital initiatives, and across markets at different maturity stages.

•Track expenditures and report on budget utilization and marketing ROI to the Head of Marketing & Communications.

Performance measurement & reporting

•Monitor and analyze campaign performance, lead generation metrics, marketing ROI, and pipeline impact, delivering actionable insights and recommendations.

•Ensure branding consistency across all APAC marketing materials, presentations, and communications.

Success Metrics (First 12 Months)

•Marketing-enabled pipeline: agreed % contribution to APAC order intake pipeline (target set with regional head).

•Demand generation: MQL volume, MQL→SQL conversion rate, and cost per opportunity by market.

•Marketing automation maturity: HubSpot/Salesforce adoption milestones achieved across APAC teams.

•Brand: share of voice and thought leadership placements in priority APAC markets.

•Budget discipline: spend within ±5% of plan with quarterly ROI reporting.

•Team: engagement and retention of the regional marketing team; onboarding plan completed for all direct reports.

Candidate Profile

Qualifications & experience

•Engineering + Bachelor's degree in marketing, business, communications, or a related field; MBA or equivalent postgraduate qualification preferred.

•12+ years of B2B marketing experience, with 5+ years in a regional or multi-country leadership role, ideally covering APAC.

•Proven track record in demand generation and pipeline-driven marketing in industrial technology, supply chain, logistics, automation, or enterprise software.

•Experience managing regional marketing budgets and demonstrating marketing ROI to executive stakeholders.

•Experience leading distributed, multicultural teams and working with channel/distributor go-to-market models.

•Hands-on proficiency with HubSpot and Salesforce (or comparable marketing automation and CRM platforms).

Skills & competencies

•Strategic thinking with strong commercial acumen and the ability to link marketing activity to order intake.

•Excellent stakeholder management and influencing skills in a matrix organization.

•Strong digital marketing, ABM, and content marketing capabilities.

•Data-driven decision-making; comfortable with analytics, attribution, and KPI reporting.

•Cultural agility and sensitivity to operate effectively across diverse APAC markets.

•Fluent English (written and spoken) required; additional Asian language(s) an advantage.

What We Offer

•A regional leadership role with full ownership of strategy, budget, and team in Körber's growth region.

•Competitive compensation and benefits in line with market benchmarks. [Insert local package details before publishing.

•Professional development within a global marketing community and direct exposure to BA leadership.

Equal Opportunity Statement

Körber is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, religion, caste, gender, gender identity, sexual orientation, age, disability, or any other characteristic protected by applicable law.