Job Description
Key Responsibilities
- Positioning, Messaging & Digital Authority
- Develop positioning and value propositions by segment/industry.
- SEO & Searchability: Execute keyword strategies to ensure ` ranks for high-intent industry terms; manage basic website updates and optimizations to keep our digital storefront current.
- Create battlecards and objection-handling narratives aligned to real customer pain points.
- Build ROI narratives and why now justification to support commercial conversations.
- Content Creation & Strategy (The Voice of the Brand)
- High-Impact Writing: Write technical yet accessible blogs, whitepapers, and LinkedIn articles that establish thought leadership.
- Sales Assets: Build customer-facing assets: pitch decks, one-pagers, brochures, FAQs, and proposal templates.
- Social & SMM: Lead our LinkedIn strategy—creating, scheduling, and engaging with content that builds community and reaches decision-makers.
- Produce customer stories, case studies, and proof points that sales can reuse across digital and physical channels.
- Growth Execution & Demand Gen
- Paid Media: Plan and run targeted B2B ad campaigns (LinkedIn Ads, Google Ads) to generate qualified leads.
- Expos & Events: Create the hype and marketing collateral for trade shows and industry expos; ensure our presence translates into post-event digital leads.
- Partner with sales to improve conversion at each stage: lead → demo → pilot → close.
- Ensure CRM lead notes and campaign sources are captured for learning loops.
- Revenue-Focused Alignment
- Plan and run account-based marketing (ABM) campaigns for high-value targets.
- Support demo/pilot conversion by providing the right follow-up materials and proposal narratives.
- Coordinate with operations and engineering to ensure marketing claims match technical feasibility and delivery realities.
Qualifications & Skills
- Core: Proven experience in B2B Digital Marketing, Content Writing, and Lead Generation.
- Technical: Strong grasp of SEO best practices and SMM (specifically LinkedIn for B2B).
- Plus: Familiarity with website management (WordPress/CMS) and basic design tools (Canva/Adobe).
- Mindset: A doer who can write the strategy in the morning and post the ad/content in the afternoon.
KPIs
- Search & Visibility: Growth in organic search rankings and LinkedIn engagement/reach.
- Lead Quality: Number of qualified inbound leads generated via digital channels and ads.
- Enablement & Content: Asset usage/adoption by sales and content output cadence.
- Conversion Impact: Improvement in demo→pilot and pilot→close conversion rates.
Required Skills
[Digital Media Marketing]
Additional Information
- Technical: Strong grasp of SEO best practices and SMM (specifically LinkedIn for B2B).
