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Marketing - Demand Generation | SaaS | Bootstrapped Profitable

Michael Page
Bengaluru, India
4-7 Years
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  • Posted 2 days ago
  • Be among the first 10 applicants
Early Applicant

Job Description

  • - Work directly along with a seasoned founder
  • - Work with industry veterans in the Insurance SaaS space

Job Description

Demand Generation Strategy & Execution



  • Build and own the demand generation playbook to drive awareness, acquisition, and revenue.


  • Develop and execute multi-channel campaigns across digital (SEM/SEO, paid social, email, content syndication), events/webinars, account-based marketing (ABM), and partner channels.


  • Identify high-impact opportunities to scale demand generation with measurable ROI.



Lead Management & Nurturing



  • Design and optimize lead scoring, segmentation, and nurture programs to move MQLs to SQLs efficiently.


  • Collaborate with SDR/BDR and Sales teams to define SLAs and feedback loops.



Analytics & Optimization



  • Establish KPIs, dashboards and reporting frameworks to measure campaign performance.


  • Use data insights to continuously test, evaluate, and refine campaigns.


  • Forecast impact on pipeline and revenue, and adjust strategy accordingly.



Content & Collateral Alignment



  • Partner with Content and Product Marketing to develop compelling assets (eBooks, webinars, case studies, email sequences) that align with campaign goals.


  • Ensure messaging resonates with target personas at different stages of the buyer journey.



Cross-functional Collaboration



  • Work closely with Product and Sales leadership to understand product differentiators and inform positioning in demand campaigns.


  • Collaborate with external agencies/vendors where appropriate to scale execution.

The Successful Applicant



  • Experience: 4-7+ years in B2B demand generation or performance marketing, preferably in SaaS/enterprise technology.


  • Strategic & Analytical: Proven ability to plan, measure, and optimize campaigns with data-driven decisions.


  • Execution-Oriented: Comfortable owning complex campaigns from ideation through execution and analysis.


  • Tech-Savvy: Hands-on experience with marketing automation (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).


  • Collaborative Communicator: Can translate insights and strategy across teams and influence without authority.

What's on Offer

- Industry leading compensation

- Work directly along with industry veterans

- ESOP's on offer

- Bootstrapped + Profitable

More Info

Job Type:
Permanent Job
Function:
Insurance Saas
Employment Type:
Full time

About Company

Michael Page

Michael Page has five decades of expertise in professional services recruitment. We were established in London in 1976, and over this period we've grown organically to become one of the best-known and most respected consultancies, with an office network spanning six continents.
While size has its advantages, it doesn't define us - the nature of our organic growth means that each new office is integrated into the region that it serves. It also means that as an employer looking to hire, or as a candidate aiming to grow your career you have the best of both worlds&#x3B; a team that understands the market and geography you operate in, plus the resources and expertise of an international network at your disposal.

Job ID: 138196483

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Last Updated: 09-01-2026 07:16:39 AM
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