Marketing Data Analyst (Unica)_BFS

Tiger Analytics

Chennai, India

4-6 Years

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Posted 19 hours ago
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Job Description

Primary Responsibilities

Works with marketing Strategy, DIM (Digital and Integrated Marketing), Technology, Data partners and other operations teams in support of inbound or outbound marketing initiatives (or related marketing data)
Implements traditional direct marketing campaigns and customer centric communications including marketing incentives
Implements and supports existing, new or changing inbound, real-time marketing interaction strategies and rules which leverage marketing database systems and processes
Uses Real-Time Interaction Management applications and/or Campaign Generation file tools (i.e. HCL Unica, Salesforce, Pega) and Structured Query Language (SQL) to create targeted marketing campaign files and deliver the data to the appropriate channels whether that is an outbound communication or a real time inbound channel interaction
Transfers data to and from internal and external partners and systems for campaign implementation
Provides direct marketing campaign decision support and develops comprehensive campaign requirements/specifications
Confirms accurate and complete understanding of requirements and seek clarification where needed
Designs, builds, audits (quality control), and executes marketing campaigns and fulfillment to specifications within expected timeframes
Ensures marketing offers are provided to downstream operational systems
Acts as a data expert as part of the banks Data Governance requirements
Creates campaign waterfall reports and explains/discusses with key stakeholders
Identifies campaign audience members that are eligible for campaign offer fulfillment
Ensures correctness and quality of campaigns to ensure the right message is delivered to the right person
Monitors and tracks systems and marketing interaction performance using established key metrics and performance indicators
Reviews ongoing outcomes of business logic/strategy and next best action presentment and disposition volumes and metrics

Job Requirement

Requirements

Bachelor's degree in Applied Mathematics, Business Analytics, Marketing, Management Information Systems (MIS), or related field
Four (4) years of experience in analytics-based Marketing and/or Database Marketing
Four (4) years of experience querying relational databases such as Oracle and performing applicable data analysis
Strong knowledge of HCL Unica Campaign and Interact workflow processes as well as SQL
Strong understanding of database marketing techniques and complex relational database systems
Preferences
Basic knowledge of the financial services industry and applicable products, services, and data
Two (2) years of experience in database marketing working with campaign strategies and execution
One (1) year of practical experience in coding, testing, and implementing campaign data initiatives using real time decision-making marketing technology or campaign management tools such as HCL Unica Interact, Salesforce or Pega Customer Decision Hub or Oracle Real Time Decisions
Statistical Analysis System (SAS) certified Base Programmer, SAS Certified Advanced Programmer, or Unica Interact Advanced Topics 9.x, Tableau

Skills and Competencies

Ability to manage multiple priorities simultaneously
Ability to learn additional systems as needed
Ability to research, analyze data, and derive facts
Ability to work in a team environment when applicable
Ability to work under pressure and meet deadlines
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Strong verbal, written communication, and organizational skills
Strong work ethic and self-motivation

More Info

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About Company

Tiger AnalyticsJob Source: tiger-analytics.sensehq.com

"Marketing Analytics. Apply analytics to enhance the impact of your marketing spend ; Customer Analytics. Analyze and map customer DNA for meaningful engagement.

Job ID: 149248899

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Last Updated: 17-06-2026 01:08:35 AM

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