Key Responsibilities
- Develop and execute event marketing strategies across offline and online platforms to enhance brand awareness, visibility, and engagement.
- Work with the design team to conceptualize and provide creative inputs for branding materials, visuals, and promotional creatives.
- Oversee digital marketing activities, including social media promotions, email campaigns, online advertising, and portal listings.
- Plan and manage conference creation including preparing agendas, identifying and inviting speakers, and coordinating promotional campaigns.
- Handle event promotions through digital platforms, newsletters, and industry networks to maximize reach.
- Build and maintain media partnerships and association tie-ups for increased publicity and brand collaboration.
- Ensure a strong online presence through consistent updates on websites, portals, and social media channels.
- Curate and execute special award themes, including concept development, jury selection, and panel coordination with industry leaders.
- Organize networking evenings and themed events to facilitate meaningful connections between buyers, sellers, and key stakeholders.
- Manage VIP networking initiatives including compiling invite lists, coordinating gifts, and overseeing hospitality arrangements.
- Update and maintain the official website with event information, conference details, and promotional content.
- Create and edit industry-focused content news articles, stories, and features for weekly newsletters, emailers, and digital promotions.
- Coordinate matchmaking services between exhibitors and buyers to enhance event value and participation outcomes.
- Strategize and supervise on-site branding and visual communication to ensure impactful brand presence across the event venue.
- Collaborate with the internal marketing, design, and operations teams to ensure timely execution of all event and promotional activities.
About Company: Fusion Beauty is a premier trade show company based in New Delhi that specializes in organizing international trade shows pan-India. We have been doing exhibitions in the B2B segment with a portfolio comprising beauty & cosmetic manufacturing-related industries across India since 2010. A few of our annual exhibitions, Cosmo Tech Expo and Beauty & Spa Expo, are leading international trade shows organized in India.
