About the Role
We're looking for a creative and performance-driven Copywriter to craft compelling communication across CRM, website, and performance marketing channels. From emails and WhatsApp messages to website banners, landing pages, and digital ads - your words will help shape how millions experience the joy of gifting with IGP.
This role is ideal for someone who understands how to balance creativity with conversion- blending engaging storytelling with results-driven messaging.
What You'll Do
- Creative conceptualization: Understand briefs to translate marketing goals into ideas and copy that are exciting, effective, and true to IGP's brand voice.
- Write high-performing copy across emails, WhatsApp, push notifications, and paid ads (Meta, Google, etc.)
- Craft compelling website content from homepage banners and category descriptions to landing pages and product narratives.
- Develop sharp campaign ideas in collaboration with the design and marketing teams.
- Adapt brand tone of voice across multiple formats and audience segments.
- Leverage data and insights to refine messaging and optimize performance.
- Conduct competitor and trend research to keep content relevant and impactful.
- Collaborate cross-functionally with creative, CRM, and performance teams to deliver cohesive campaigns.
- Write for offline and retail touchpoints - including standees, message cards, packaging copy, influencer kits, and event/stall creatives.
What We're Looking For
- 24 years of experience in copywriting for digital-first brands or agencies (preferably D2C, ecommerce, or lifestyle).
- Proven experience writing for CRM, website, and performance channels - email, WhatsApp, push, banners, ads, landing pages.
- Strong command of English with a flair for concise, impactful, and creative writing.
- A keen eye for detail and consistency in tone, grammar, and brand voice.
- Comfort with feedback and iteration - you value collaboration and refinement.
- A curious, self-driven mindset with an interest in trends, digital culture, and new marketing formats.
Nice-to-Haves
- Experience with A/B testing, performance analytics
- Understanding of visual communication and creative pairing
- Interest in gifting, lifestyle, or D2C storytelling.
