Position: Marketing Coordinator
School / Institute: MIT School of Indian Civil Services
Location: MIT ADT University, Vishwaraj Baug, Loni Kalbhor, Pune, Maharashtra – 412201
Salary: Salary will be basis experience and qualification upto Rs. 35,000 per month
Immediate Joiner will be preferred
Role Objective
The Marketing Coordinator will be responsible for enhancing the brand visibility of MIT-SICS and driving student enrollments for our unique BA (Administration) and MA (Public Administration) programs. The ideal candidate will act as a bridge between the school's academic excellence and aspiring civil service candidates, managing both on-ground promotional activities and digital outreach.
Key Responsibilities
1. Branding & Campaign Management
- Execute integrated marketing campaigns to promote the Degree + UPSC Preparation concept.
- Coordinate the design and distribution of marketing collateral, including brochures, flyers, and banners, ensuring alignment with MIT-ADT University brand guidelines.
- Manage outdoor visibility, including hoarding placements and kiosk setups in strategic educational hubs.
2. Outreach & Lead Generation
- Organize and represent MIT-SICS at education fairs, coaching institute seminars, and school/college activation events.
- Develop and maintain relationships with local junior colleges and coaching centers to facilitate student orientations.
- Identify and implement tie-ups with residential societies and community groups for awareness drives.
3. Digital & Content Coordination
- Collaborate with the central digital team to create engaging content for social media (Instagram, LinkedIn, YouTube) highlighting student achievements and guest lectures by bureaucrats.
- Draft compelling email and SMS campaigns for prospective leads.
- Assist in updating website content to reflect current admission cycles and success stories.
4. Event Planning & Execution
- Plan and manage logistics for campus events such as Open Days, mock test series, and interactive sessions with UPSC toppers/officers.
- Coordinate on-ground logistics for seminars and webinars, including registration desk management and lead collection.
5. Analysis & Reporting
- Track and report the performance of various marketing channels and campaigns.
- Maintain an accurate database (CRM) of prospective students and follow up on inquiries to ensure conversion.
- Monitor competitor activities and trends in the civil services coaching industry.
Required Qualifications & Skills
- Education: Graduate/Post-Graduate in Marketing, Mass Communication, or a related field.
- Experience: 2–4 years of experience in educational marketing, admissions, or field-based marketing roles. (Experience in the UPSC/Competitive exam sector is a major plus).
- Communication: Exceptional verbal and written communication skills in English, Hindi, and Marathi.
- Tech Savvy: Proficiency in MS Office (Excel/PowerPoint) and familiarity with CRM tools and social media platforms.
- Attributes: High energy, proactive mindset, and the ability to travel locally for fieldwork and events.
Why Join MIT-SICS
- Innovative Ecosystem: Be part of a unique educational model that blends academic degrees with administrative training.
- World-Class Infrastructure: Work at the sprawling 125-acre MIT-ADT University campus, recognized for its beauty and state-of-the-art facilities.
- Professional Growth: Opportunity to interact with top-tier bureaucrats and industry experts.
How to Apply:
Interested candidates can send their updated CVs to [Confidential Information] with Subject: Application for Marketing Coordinator
