Job Title: Marketing Coordinator – Market Expansion & Outreach
Role Description
The Marketing Coordinator will be responsible for supporting business expansion into new regions by building targeted prospect databases and executing structured email outreach. The role focuses on creating early market awareness, nurturing industry relationships, and generating qualified leads through consistent and relevant communication. It involves a combination of market research, database development, email marketing, and lead engagement to strengthen the organization's presence in emerging markets and support regional growth efforts.
Key Responsibilities
- Conduct market research to identify key stakeholders in new target regions
- Source and segment contacts across architects, consultants, contractors, corporates, and project influencers
- Plan and execute regular email outreach to new regional databases and inbound leads
- Customize email communication based on geography, stakeholder type, and application relevance
- Build and maintain structured regional prospect databases
- Regularly update and enrich salesforce CRM with relevant contact data
- Run structured follow-ups and nurture sequences to build awareness
- Track engagement from outreach campaigns and identify warm leads
- Support early-stage relationship building through consistent communication
- Coordinate with the sales team to transition engaged contacts
- Share relevant marketing collateral to support ongoing discussions
- Assist in region-specific marketing initiatives and expansion campaigns
- Monitor outreach performance including response and engagement trends
- Share insights on regional traction and lead interest
Key Skills
- Strong research and database-building capability
- Effective written communication skills
- Ability to customize outreach for different stakeholder groups
- Analytical mindset to track engagement and identify leads
- Good coordination skills for working with sales teams
Education
- Bachelor's degree in marketing, Business Administration, Communications, or a related field
- Additional certification in Digital Marketing / Email Marketing / CRM tools will be an advantage
Experience
- 1–3 years of experience in B2B marketing, lead generation, or outreach roles
- Exposure to industries such as architecture, construction, infrastructure, or building solutions is an advantage
- Familiarity with LinkedIn research and other contact sourcing tools
