Marketing & Content Strategist

Company Overview:

Focally is a cutting-edge company specializing in the development of AR and VR smart glasses.

Based in Bangalore, India, we are committed to innovation and excellence in the field of

augmented and virtual reality.

We are looking for a creative and results-driven Marketing & Content Strategist who can build

our brand presence, create engaging content, and communicate our technology to a wider

audience.

Key Responsibilities:

● Develop and execute marketing strategies to strengthen Focally's brand presence across

digital and offline channels.

● Create and manage content strategies for Instagram, LinkedIn, YouTube, websites, and

other relevant platforms.

● Develop engaging content including reels, short-form videos, product videos, blogs,

social media posts, campaigns, and marketing creatives.

● Take ownership of Focally's social media presence, including content planning,

publishing, engagement, and performance tracking.

● Be comfortable appearing in front of the camera for product demonstrations, reels,

educational videos, promotional content, interviews, and other brand-related videos.

● Research current social media trends, content formats, hashtags, and emerging marketing

trends and translate them into relevant campaigns for the brand.

● Work closely with the product, design, engineering, and leadership teams to understand

Focally's products and convert technical concepts into simple, engaging content.

● Develop product storytelling and brand narratives that communicate the benefits and use

cases of AR/VR smart glasses and wearable technology.

● Plan and execute marketing campaigns, product launches, events, collaborations, and

promotional activities.

● Monitor marketing and social media analytics and continuously optimize content and

campaigns based on performance.

● Coordinate with photographers, videographers, designers, influencers, agencies, and

other external partners whenever required.

● Conduct competitor and market research to identify new opportunities, audience trends,

and positioning strategies.