Marketing Content Specialist

About Nua

Nua is a digital-first, omnichannel brand reimagining women's wellness with the full attention it's always deserved – instead of the superficial solutions it's typically received. We serve nearly 20 lakh women and girls each month with Zero Irritation period care, maternity care, skincare, everyday intimate care, and digital tools like our Period Tracker and SecretKeeper chat.

With a thriving D2C business, we are also the second-largest women's wellness brand on most Indian e-commerce and quick commerce platforms.

Since 2017, we have innovated around the neglected, overlooked frictions women and girls face in their wellness journeys – the irritations they've learned to manage quietly, the problems that others dismiss as just part of being a woman. Our guiding philosophy is Thought Around You, to ensure we develop wellness products that truly ease your cycle, body, feelings, and life.

Nua is fast-growing and profitable, powered by a hardworking, supportive, and diverse team that always puts customers first. If you enjoy a fast-paced environment, if creative and collaborative problem-solving excites you, and if you're looking for an opportunity to own true impact, Nua might be the place for you!

About the Role:

We are seeking a highly organized and driven Assistant Manager to strengthen our Content Marketing team. This role is ideal for someone with 4+ years of work experience and a thirst for brand and community building, as well as content strategy and marketing. You will work collaboratively at the intersection of social media, on-ground activations, product, communications, operations, and more, to communicate the brand's story, drive awareness, and delight our customers.

Key Responsibilities:

• Lead social media conceptualisation, production, and management
• Lead brand community-building initiatives
• Lead planning and execution of brand events
• Lead logistics and executional support for brand and/or content partnerships
• Collaborate on and execute customer delight initiatives
• Lead execution of brand-related product launches and special projects/campaigns
• Track data, perform analysis, and report on content and project/campaign performance
• Other content marketing tasks as required

Preferred Qualifications:

• Any bachelor's degree (preferably in marketing or media)
• 4+ years of work experience in brand management, brand or content marketing, or with a creative agency
• Experience with project and/or campaign management and launches
• Excellent written and oral communication skills in English; written and oral fluency in Tamil, Telugu, or Kannada is a bonus
• Basic content creation skills across copy, design, and video production
• Familiarity with social media platforms for business
• Ability to work independently toward a deadline
• Enthusiastic and proactive ownership of any work you do