Job Title: Content Marketing Specialist
Location: Bangalore
Work Mode: On-Site (Full-time)
CTC: 7-8 LPA
About Learnyst:
Learnyst is an LMS platform that helps educators and training businesses create, market, and sell online courses securely. We power thousands of creators and institutes with a customizable website + course platform, mobile apps, live classes, assessments, payments, and analytics, built to help them grow revenue and deliver better learning experiences.
Role Overview:
As a Content Marketer at Learnyst, you'll create high-intent, high-quality written content that generates inbound leads and helps convert them. Your core focus will be blogs, comparison pages, and landing pages, with light repurposing into sales and distribution formats (e.g., LinkedIn posts, email snippets, carousels, short scripts) to increase reach and conversion.
You'll work closely with Sales, Success, Product, and Marketing to understand the ICP, pain points, objections, and use-cases, then turn that into content that positions Learnyst as the best-fit solution.
This is a revenue-first role, where success is measured by how strongly your content drives the pipeline, from high-quality leads to SQLs and conversions, not just traffic or engagement.
Role Responsibilities:
Strategy & Planning
- Build and execute a content plan aligned to business goals (revenue pipeline, signups, demos, upgrades).
- Identify content opportunities across MOFU and BOFU.
- Develop themes and quarterly/monthly priorities (segments, industries, competitor comparisons, feature narratives).
Core Content Creation (Written-First)
- Write and ship high-intent assets: SEO-driven blogs (problem-solving, solution-led, use-case)
- Comparison pages (vs competitors/alternatives)
- Landing pages (conversion-focused, clear messaging, strong CTAs)
- Create content that is specific, actionable, and useful.
Lead Nurturing & Sales-Assist Content (Enablement)
- Create sendable sales assets that reduce friction and increase conversions: One-pagers, objection-handling FAQs, email templates, mini-decks
- Nurture form-submission and demo-booked leads with targeted content sequences, moving them from interest signup product activation conversion through onboarding emails, use-case drips, objection follow-ups, feature-led explainers.
Performance Tracking
- Track performance beyond traffic: content leads SQL influence conversion contribution
- Share a weekly action note: what worked, what didn't, what you're improving next.
Content Distribution & Repurposing
- Repurpose 1 strong core asset into 5+ variations across channels: LinkedIn posts, email snippets, carousels, community posts, short scripts
- Build and run a weekly distribution calendar across owned + partner channels.
Voice of Customer & Messaging
- Maintain a living ICP + persona document (pain points, triggers, desired outcomes, objections, language/phrases customers use).
- Translate persona insights into actionable content guidance: angles, headlines, CTAs, proof points, and page structure.
- Run messaging experiments across blogs/landing pages/comparison pages (e.g., hooks, positioning, benefit framing) and measure impact on conversions (CTR lead rate SQL quality demo bookings).
You're a great fit if you have:
- 23 years of content marketing experience in the B2B SaaS industry where content influenced revenue (pipeline, demos, signups, upgrades).
- Strong copy fundamentals: hooks, storytelling, structure, persuasion, without sounding salesy or fluffy.
- Comfort owning outcomes (not just output): you care about conversion and quality of leads.
- High agency: you can take a goal, figure out the path, and execute with minimal hand-holding.
- Collaboration mindset: you can extract insights from Sales/Product/Success and turn them into content people actually use.
Nice to have:
- Experience with HubSpot Marketing Hub (email campaigns, lists/segmentation, and automated workflows).
- Comfortable being on-camera for short-form content (product explainers, announcements, LinkedIn clips) and collaborating on simple shoots.
- Strong grasp of on-page SEO (search intent, keyword mapping, internal linking, meta titles/descriptions, and basic technical hygiene).
KPI's you own:
Pipeline & Revenue Value:
- Content-sourced leads (contacts whose first or last conversion touch is a content page)
- Content-influenced SQLs (SQLs that consumed key content before becoming SQL)
- Demo/Signup conversion rate from content (landing/comparison pages demo/signup)
- SQL quality from content (SQL rate, Opportunity rate, and Unqualified % from content-sourced leads)
Conversion Performance:
- Page conversion rate (sessions form fills / demo clicks)
- CTA CTR (clicks on primary CTA / page views)
- Bounce rate + time on page (used to identify weak intent-match or weak copy)
SEO Outcomes:
- Organic traffic growth to core pages (blogs, comparison, landing pages)
- Keyword rankings for priority terms (especially alternative / vs / best LMS intent)
- SERP CTR for priority pages (title/meta effectiveness)
