About Capillary Technologies
Capillary Technologies is a leading enterprise-grade SaaS provider, offering a powerful, AI-enabled loyalty management platform that helps brands create exceptional consumer experiences. Since its inception in 2012, Capillary has remained committed to driving innovation in customer engagement and experiential loyalty.
With a strong technology-first approach, Capillary delivers cloud-native SaaS solutions that are trusted by over 250 global brands across 30+ countries. The platform supports businesses in digitally transforming their marketing and loyalty strategies through advanced data insights, automation, and personalized engagement. Recognized by industry analysts such as Gartner and Forrester, Capillary continues to lead the loyalty space with cutting-edge innovation and an unwavering focus on customer success.
With a team of over 900 professionals worldwide, Capillary fosters a culture of continuous learning, client-centricity, and operational excellence.
- Own the end-to-end content editorial calendar aligned to Capillary's positioning in enterprise loyalty management and AI-driven customer engagement across regions and industries.
- Develop high-impact B2B content that supports pipeline and thought leadership: website pages, blogs, eBooks, industry POVs, case studies, email nurtures, event collateral, and sales enablement decks.
- Lead social media content strategy and execution across LinkedIn, X (Twitter), and other relevant B2B platforms to strengthen brand presence, product storytelling, employer branding, and thought leadership.
- Translate product value into compelling narrativeswork closely with Product Marketing and Product teams to create messaging that clearly differentiates Capillary's platform, use cases, and outcomes for enterprise brands.
- Create launch and campaign content for new features, platform updates, partnerships, and major announcements (e.g., reports/recognitions, acquisitions, new AI capabilities), ensuring consistency across channels.
- Manage website and SEO content performance: keyword strategy, on-page optimization, content refreshes, internal linking, and improving rankings for loyalty/CDP/retail engagement themes.
- Partner with Demand Gen and Growth teams to build conversion-focused content for paid/organic campaigns (landing pages, ad copy variants, etc), and iterate based on funnel performance.
- Build strong customer-proof assets: collaborate with Customer Success, Sales, and clients to craft case studies, testimonials, and solution stories that highlight measurable business impact.
- Maintain brand voice and content governance: ensure messaging consistency, tone, and quality across global teams; create templates and playbooks for repeatable content production.
- Leverage AI tools responsibly to accelerate ideation, outlines, repurposing, editing, and optimizationwhile ensuring originality, accuracy, and brand tone.
- Measure and report content ROI using clear KPIs (organic traffic, engagement, MQL/SQL influence, conversions, time-on-page, assisted pipeline, content velocity) and optimize accordingly.
- Stay current on loyalty/CRM/CDP and AI trends and convert market insights into timely POVs and executive-ready narratives that reinforce Capillary's leadership position.
Skills And Expertise
- Professional proficiency in written and spoken English.
- 4+ years of experience in B2B content (Content Executive / Content Specialist or similar), ideally in SaaS/MarTech/enterprise tech.
- Bachelor's degree in Communications, Marketing, Journalism, English, Commerce, or a
- related field.
- Exceptional writing and editing skills with the ability to produce clear, persuasive, and
- conversion-oriented copy.
- Proven experience creating and editing high-performing web and sales copy (web pages,
- landing pages, emails, decks, solution briefs).
- Strong attention to detail (grammar, consistency, factual accuracy, brand voice).
- Comfortable working with project management and CRM/marketing tools such as HubSpot,
- Google Analytics, SEMRush, Salesforce, etc (plus content workflows, approvals, and
- reporting).
- Working knowledge of SEO basics and content performance measurement (GA/Google
- Search Console or similar preferred).
- AI proficiency (required): hands-on experience using AI writing/research tools to speed up
- content creation (ideation, outlining, repurposing, optimization) with strong human judgment
- for fact-checking, tone, privacy, and plagiarism-safe originality.
