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Marketing Content Specialist

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  • Posted 5 days ago
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Job Description

About the Role

We are looking for a talented and research-driven Technical / B2B Content Writer to join our team. The ideal candidate will have experience creating high-quality content for IT services, BPO, SaaS, outsourcing, technical support, or related industries.

You will be responsible for developing long-form blogs, service pages, case studies, and other content that supports our SEO, lead-generation, and digital marketing objectives.

The role requires someone who can understand technical and operational concepts, conduct independent research, and transform complex information into clear, engaging, and search-optimized content.

Key Responsibilities

  • Write and edit long-form blog content, service pages, and case studies covering BPO, IT technical support, help desk operations, infrastructure/application monitoring, and AI-enabled data services
  • Research industry trends, competitor activity, and global IT/BPO market developments to shape content strategy
  • Collaborate with SEO to implement keyword strategy, on-page elements (title tags, meta descriptions, H1s), and FAQ content targeting featured snippets
  • Fact-check and source statistics, pricing benchmarks, and market data used in content
  • Write AEO/GEO-optimized content structured for AI answer engines and generative search platforms (ChatGPT, Perplexity, Google AI Overviews)
  • Own content for new service launches, working from keyword research and competitor analysis
  • Maintain editorial consistency across 15+ service pages and a growing blog library

Requirements

  • 3 - 4 years of technical or B2B content writing experience, ideally in BPO, IT services, SaaS, or outsourcing
  • Strong grasp of SEO content practices (keyword integration, snippet targeting, on-page structure)
  • Ability to research and accurately represent technical/operational topics (IT support tiers, monitoring systems, data services)
  • Excellent editing and fact-checking discipline, especially with numeric/statistical claims
  • Experience writing for multiple markets or audience segments a plus
  • Familiarity with tools like Semrush, Google Search Console, or similar is a plus

Nice to Have

  • Background in customer support, IT operations, or data services content
  • Experience with Medium/CMS publishing workflows

More Info

About Company

Job ID: 152251199

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