Here is a sharp, execution-focused JD aligned to an early-stage healthcare-tech startup like HiWox.
Job Description
Marketing Consultant HiWox
Location: Bhubaneswar (On-site Mandatory)
Compensation: 10,000/month (First 23 months probation) Performance review 1-year contract or Full-Time Role
About HiWox
HiWox is a healthcare-focused platform working on structured solutions in areas like home-based care, gym transformation models, and preventive wellness systems. We aim to build scalable healthcare models that combine technology, operational systems, and data-driven decision-making.
We are looking for someone who can take ownership of branding, positioning, and lead generation from day one.
This is not a posting content role.
This is a
growth-building role.
Role Overview
The Marketing Consultant will handle
end-to-end branding and marketing execution for HiWox in Bhubaneswar and beyond.
You will work directly with the founder and core team to:
- Define positioning
- Create demand
- Generate qualified leads
- Build brand authority
- Convert interest into revenue opportunities
Key Responsibilities
1 Branding & Positioning
- Develop brand identity and messaging clarity
- Define communication strategy for healthcare and gym segments
- Create pitch decks, brochures, and marketing collaterals
- Maintain consistent brand voice across platforms
2 Digital Marketing Execution
- Handle social media strategy (LinkedIn, Instagram, etc.)
- Manage performance marketing campaigns (Meta, Google Ads)
- Optimize website and landing pages for conversions
- SEO and content planning for healthcare keywords
3 Lead Generation & Conversion
- Generate B2B leads (Gyms, Hospitals, Clinics)
- Build outreach funnels (email, LinkedIn, WhatsApp)
- Track leads and optimize conversion pipeline
- Work closely with sales for closures
4 On-Ground Marketing (Bhubaneswar Focus)
- Build partnerships locally
- Attend healthcare and gym networking events
- Execute offline marketing experiments
- Identify institutional collaboration opportunities
5 Analytics & Reporting
- Track CAC (Customer Acquisition Cost)
- Measure campaign performance
- Provide weekly growth reports
- Suggest growth hacks and experiments
Who Should Apply
- 13 years of experience in marketing / growth / branding
- Strong understanding of digital marketing and performance ads
- Comfortable working in startup environment
- Execution-oriented, not theory-oriented
- Based in Bhubaneswar (Mandatory)
- Willing to work closely with founders and take ownership
Growth Path
After 23 Months Probation
Based on performance:
- 1-year contractual role OR
- Full-time Marketing Lead role
- Higher compensation + performance incentives
High Performers May Grow Into
- Head of Marketing
- Growth Strategist
- City Expansion Lead
What We Expect
- Speed
- Ownership
- Clarity in thinking
- Ability to generate measurable business results
- Comfort with ambiguity
Skills: lead generation,digital marketing,gym,branding,healthcare
