Marketing Communications Specialist

Job Profile:

Own content creation, launch communication, customer journeys, and remarketing initiatives to drive engagement, conversions, and retention.

Your contribution to the team

Book Launch Marketing

• Create launch plans and content calendars for new book releases
• Coordinate launch campaigns across social media, email, website, and partner channels
• Track launch performance and suggest optimization strategies

Customer Journey & Lifecycle Marketing

• Map and optimize customer journeys from awareness to purchase and retention
• Build and manage email nurture sequences and automated workflows
• Analyze customer behavior and identify opportunities for engagement

Content & Copywriting

• Write marketing copy for emails, landing pages, social media, ads, and website content
• Develop author-focused and learner-focused content strategies
• Collaborate with design and publishing teams to create marketing assets

Technical & Strategic Marketing

• Manage marketing automation tools and CRM workflows
• Support website content updates and conversion optimization initiatives
• Monitor campaign performance and prepare actionable reports

Remarketing

• Create remarketing campaigns for website visitors, leads, and existing customers
• Work with paid marketing teams/agencies to improve conversion rates

Requirements

• Strong writing and editing skill
• Experience with email marketing and automation tool
• Understanding of customer journeys and conversion funnel
• Basic analytics and reporting skill
• Strategic thinking and campaign planning

Other details

• Office Location - Vesu, Surat, Gujarat.
• Work Type - In-Office, Full-time.
• Working Days - 6 Days a week (Monday to Saturday)
• Compensation - As per the industry standards, also depending on your experience and expertise

Stalk us here -

Website - https://zebralearn.com/

Instagram - https://www.instagram.com/zebra_learn/

For quick response, please feel free to send in your resume with portfolio at prachi.agrawal@zebralearn.com