This role is responsible to drive the brand's media, PR, and influencer strategies in Singapore. Reporting Marketing & Communications Manager, the incumbent will be developing and executing integrated marketing communication plans to maximize brand visibility across traditional, digital, and social media platforms. The successful candidate will work closely with media and PR agencies, manage influencer partnerships, oversee marketing budgets, and ensure impactful campaign execution.
Adecco is partnering exclusively with an internationally recognized luxury goods company with a strong heritage in jewellery, watches, fragrances, leather goods, and accessories.
Senior/ Marketing Communications Specialist (PR & Media) | Luxury Retail
The Opportunity
An exciting opportunity to take ownership of integrated marketing communications for a renowned luxury brand, with the chance to drive high-impact campaigns and collaborate with cross-functional teams across the region.
The Talent
- Bachelor's Degree in Marketing, Communications, Business, or a related discipline. Approximately 4-5 years of experience in marketing communications, preferably within the luxury, fashion, beauty, or premium consumer industry.
- Demonstrated experience in media planning, digital marketing, public relations, and influencer marketing.
- Strong understanding of the luxury consumer landscape and brand communications.
- Proven ability to manage multiple projects simultaneously while meeting tight deadlines in a fast-paced environment.
- Excellent stakeholder management skills with experience collaborating across cross-functional teams and external agency partners.
- Strong communication, presentation, and relationship-building skills.
- Detail-oriented with strong planning, organizational, and negotiation capabilities.
- Proficient in Microsoft Excel and PowerPoint for reporting, budget tracking, and presentations.
- Adaptable and proactive, with the ability to respond effectively to changing business priorities and market trends.
The Job
- Develop and implement integrated marketing communication initiatives to strengthen brand awareness and market presence.
- Plan and optimize media investments across traditional, digital, and social channels to maximize campaign effectiveness and return on investment.
- Partner closely with media, PR, and creative agencies to ensure timely and successful execution of marketing campaigns.
- Build and maintain strong relationships with media partners, editors, and key opinion leaders to drive positive brand exposure.
- Lead influencer engagement initiatives, including product seeding, gifting campaigns, media events, and collaborations to increase social media visibility.
- Drive digital marketing initiatives and monitor campaign performance to improve customer engagement and online traffic.
- Oversee marketing communications budgets, ensuring accurate tracking, reporting, and cost optimization.
- Work collaboratively with regional and local cross-functional teams to align marketing initiatives with overall business and brand objectives.
- Monitor market trends and identify opportunities to enhance communication strategies and strengthen brand positioning
Next Step
- Prepare your updated resume please include detailed past working experiences in point form, an executive summary about yourself in terms of experience, expertise & key achievements
- Apply through this application or send your resume to [Confidential Information] and in MS Word Copy
- All shortlisted candidates will be contacted.
Sharron Foo Jiayan
Direct Line: 6697 7865
EA License No: 91C2918
Personnel Registration Number R1982221
