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Job Summary:
At Moneycontrol, we are on the lookout for a highly skilled and creative Communication Marketing Specialist to join our Fintech product team in Mumbai. Our ideal candidate is someone who possesses a deep understanding of marketing and communication strategies within the financial technology industry.
As a member of our dynamic team, you will be entrusted with the pivotal responsibility of crafting and executing integrated marketing communication plans, maintaining a consistent brand image, and ensuring effective messaging across a spectrum of marketing channels.
Key Responsibilities:
- Devise and implement integrated marketing communication strategies that harmonize with the objectives of our Fintech products and cater to the discerning tastes of our target audience.
- Collaborate closely with the product team and other stakeholders to assimilate business objectives and translate them into communication strategies that resonate effectively.
- Spearhead the creation and management of marketing content, spanning advertisements, thought-provoking blog posts, insightful articles, engaging social media posts, captivating email campaigns, compelling TV and radio spots, and more, all aimed at actively engaging and educating our audience.
- Safeguard the consistency of our brand messaging and image throughout all marketing materials and channels.
- Take charge of orchestrating and coordinating public relations activities, including the drafting of impactful press releases, nurturing valuable media relations, and orchestrating industry events that elevate our brand image.
- Discern and harness key communication channels that facilitate effective engagement with our target audience.
- Collaborate seamlessly with our adept design and content teams to craft visually compelling and well-articulated content that leaves an indelible mark on our audience.
- Monitor and meticulously analyze the performance of our marketing campaigns and communication initiatives, adeptly tweaking strategies to optimize results.
- Keep your finger on the pulse of industry trends and emerging marketing technologies, seeking fresh opportunities for innovation.
- Develop and uphold crisis communication plans that stand ready to tackle potential challenges, effectively safeguarding our brand's reputation.
Good to Have:
- Experience with marketing in the Fintech industry.
- Knowledge of financial products and services.
- Proficiency in marketing analytics and performance measurement.
- Experience with email marketing platforms, social media management tools, and content management systems.
- Familiarity with SEO and SEM strategies.
- Strong creative and visual communication skills.
Profile Requirements:
- Master's degree in Media, Marketing, Communications, or a related field.
- 2-4 years of experience in marketing or communication roles in the BFSI or Fintech sector.
- Proven track record of running successful branding & marketing campaigns / initiatives.
- Excellent written and verbal communication skills.
- Ability to work independently and in cross-functional teams.
- Strong organizational and project management skills.
- Creativity and a passion for staying up to date with the latest marketing trends and technologies.
If you are passionate about shaping brand narratives and creating impactful communication strategies in the dynamic Fintech space, we invite you to be a part of our team. Join us in building a unified and influential brand image that resonates with our audience and drives lasting customer trust and loyalty.
Disclaimer: Please note Network18 and related group companies do not use the services of vendors or agents for recruitment. Please beware of such agents or vendors providing assistance. Network18 will not be responsible for any losses incurred.
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