ROLE PURPOSE: To serve as the Strategic Marketing Lead and Thought Partner for the Food program at Google India. This position moves beyond operational execution to drive innovation and local relevance, acting as the vital bridge between Global/Regional best practices and the unique cultural nuances of the Indian market. The role is responsible for interpreting high-level strategy into C-suite ready narratives, ensuring that all user experiences, brand activations, communications are not only compliant and insight-driven, but are future-focusedpositioning the India program as a best-in-class industry leader.
KEY RESPONSIBILITIES
1. Strategy, Innovation & Thought Leadership
- Strategic Planning and Performance: Translate global Food program priorities into a tactical Country Marketing Plan, driving a zero-surprise culture through rigorous tracking and data integrity in all business reviews.
- Thought Leadership (focused on Innovation & AI): Champion outside-in thinking by proactively applying future trends and AI tools to enhance User Experience and maintain a competitive edge for Compass Group.
- Executive Storytelling and Brand Guardianship: Synthesize complex operational information into high-impact, C-Suite ready narratives. Act as the primary gatekeeper for brand identity, overseeing the development of creative assets, logo usage, and physical space design to ensure the brand comes to life consistently across both digital and built environments.
- Crisis and Risk Leadership: Lead the local crisis response for MCE related concerns, managing sensitive user feedback with transparency and strict adherence to Global/Regional protocols.
2. Driving User Engagement and Operational Alignment
- Campaign Excellence and Execution: Lead the deployment/ development of end-to-end regional/ local campaigns with a view to increasing engagement rates.
- Communications and Digital Ecosystem Management: Own the country's communications and digital footprint, ensuring all touchpoints (signage, newsletters, emailers, site etc) are kept fresh, compliant, and effectively leveraged to drive user trust and behavioral change.
- Operational Alignment: Partner with on-site culinary teams to ensure marketing promises match the physical food experience, upskilling front-line staff on brand standards to close the say-do gap.
- Structured Workflow Management: Drive operational efficiency by maintaining central asset repositories and adhering to structured planning timelines, moving the function away from urgent, ad-hoc communication.
3. Stakeholder Management & Collaboration
- Matrix Navigation: Successfully navigate the complex matrix environment by integrating Country Leadership's priorities with the governance and quality standards of the Regional MCE Team.
- Ecosystem Leadership: Orchestrate alignment across wider vendor organizations (e.g., Food service, Health & Performance) and Employee Groups to drive unified country plans. Position the Compass MCE function as the Client's First Port of Call for all campus experience strategy.
- Client Trust and Advocacy: Build deep, consultative relationships with key Client stakeholders, moving the dynamic from service provider to strategic partner.
QUALIFICATIONS & SKILLS
EDUCATION AND EXPERIENCE
- Education: Bachelor's degree in Marketing, Communications, Design, or Business.
- Experience: 12-15+ years in Strategic Marketing, Brand Experience, or Retail Design.
- Leadership: Demonstrated history of effective team leadership. This includes experience managing direct reports and/or leading agencies/cross-functional project teams.
