Marketing Communications Manager

As a Marketing and Communication Manager, you will be responsible for shaping and executing the Manipal Digital's marketing strategies, managing internal and external communications, and strengthening brand presence. You will work closely with creative teams, Sales, and leadership to communicate Manipal Digital's value to clients, industry partners.

Strategy & Planning

Develop and implement the annual marketing and communications plan aligned with business goals.

Position the Manipal Digital brand in target markets, such as OTT, FMCG companies and Global brands.

Conduct competitive and market research to identify trends and opportunities.

Brand & Messaging

Define and refine brand messaging, value propositions, and tone of voice.

Oversee the creation of brand assets like brochures, decks, case studies, and pitch documents.

Digital Marketing & Content

Manage digital campaigns across social media, email, content platforms, and paid channels.

Create and supervise content (blogs, newsletters, social posts, videos, website updates).

Improve SEO, engagement, lead generation, and nurturing workflows.

Performance & Analytics

Set KPIs and measure performance of campaigns(if any), communications, and digital metrics.

Report insights and recommendations to leadership regularly.

Team & Agency Coordination

Manage external partners (creative, PR agencies, freelancers).

Mentor junior marketing or communication staff when needed.

Skills Required

1. Core Marketing Skills (B2B marketing expertise)
2. Excellent written and verbal communication & Content Skills
3. Knowledge of SEO, LinkedIn marketing, email marketing
4. Analytical & Managerial Skills
5. Strategic thinker with execution capability
6. Networking and relationship building

Educational Qualifications & Experience Level

Bachelor's/Master's in Marketing, Communications, Advertising, or related field

58 years of proven experience in marketing & communications roles