Summary
Position Summary
The Marcom Manager is responsible for developing and executing integrated marketing and communication strategies to promote the hotel's brand, drive revenue, and enhance guest engagement. This role oversees digital marketing, public relations, advertising, and brand positioning in line with Hyatt's global standards.
Responsbiltiies
- Develop and implement comprehensive marketing and communications plans aligned with hotel revenue goals
- Manage brand positioning and ensure compliance with Hyatt brand guidelines
- Oversee digital marketing channels including website, SEO/SEM, email campaigns, and social media platforms
- Plan and execute advertising campaigns (online and offline)
- Manage public relations activities, including media outreach, press releases, and influencer partnerships
- Coordinate photo shoots, video production, and content creation for promotional use
- Collaborate with Sales, Events, and Revenue teams to drive business across rooms, F&B, and events
- Monitor market trends, competitor activities, and customer insights
- Track campaign performance using analytics tools and optimize strategies accordingly
- Manage marketing budgets and ensure ROI on campaigns
- Maintain relationships with agencies, vendors, and media partners
Qualifications
- Bachelor's degree in marketing, Communications, Business, or related field
- 4-7 years of experience in marketing/communications, preferably in hospitality
- Strong understanding of digital marketing tools (Google Analytics, social media ads, CRM systems)
- Excellent written and verbal communication skills
- Creative thinking with strong attention to detail
- Ability to manage multiple projects and deadlines
- Experience working with agencies and media partners
