Custom Field 3: 17575
Marketing Communications Executive (Orchard Cluster)
Responsibilities
- Report to Communications Manager and provide full spectrum of marketing communications support for the assigned properties.
- Responsible for collateral developments from brief to final production including liaising with external parties
- Ensure consistent adherence to Corporate Identity guidelines of the assigned brand/s
- Develop and maintain content including videos and photographs of the assigned portfolios on company's website and other owned platforms.
- Develop PR strategies to garner coverage for the assigned properties from conceptualizing to press release to execution and hosting of media and Key Opinion Leaders (KOLs)
- Develop social media strategies to increase the share of voice of the assigned brand/s on online platforms
- Deliver the assigned projects within the approved budget
- Develop creative ideas to continuously improve internal processes and elevate the standard of work produced
- Perform any other duties assigned by supervisors professionally and diligently
Requirements
- Bachelor's degree / Diploma in Marketing, Communications, or Hospitality Management
- 0–2 years of experience in marketing communications
- Assist in executing marketing and PR campaigns
- Strong writing and content creation skills
- Knowledge of social media platforms and digital marketing basics
- Familiarity with hospitality CRM and marketing tools
- Good organizational and time management skills
- Ability to coordinate with internal teams and external vendors
- Strong communication skills
