Designation: Executive-Communications & Branding (YouTube Content & Marketing)
Department: Communications & Branding
Location: IIAD Campus, B-26, Okhla Phase – I, New Delhi - 110020
Reports To: Manager- Communications & Branding
Work Timings :
09.00 am – 06.00 pm (Monday to Friday)
10.00 am - 05.00 pm (Saturday), 2 Saturdays off (Work from office ONLY)
About AND Academy:
AND Academy is a cutting-edge online design education platform that merges the rigor of traditional learning with the flexibility and innovation of online education. Our mission is to nurture creative minds and equip them with the skills needed to excel in the design industry.
Position Overview:
We are looking for a YouTube Content & Marketing Executive to join our Communications & Branding team at AND Academy. This is not a typical writing role. You will help shape how our stories come alive on YouTube, from masterclasses and learner journeys to career-driven narratives that people want to click on and watch.
If you have a strong instinct for storytelling, understand audience behaviour, and can translate ideas into compelling video-first content, this role is for you.
You'll work closely with a dynamic team to craft narratives that do more than just communicate. They should engage, build trust, and help aspiring designers see themselves in the journey.
Qualification:
- YouTube & Storytelling Instinct - Strong written and verbal communication skills with a clear understanding of what makes people click, watch, and stay. Ability to shape ideas into engaging, video-first narratives.
- Content & Creative Thinking - A creative mindset with a sharp eye for storytelling, visual aesthetics, and brand consistency across thumbnails, titles, and video formats.
- Platform Fluency (YouTube + Short-form) - Experience or strong familiarity with YouTube, Instagram Reels, and Shorts. Ability to conceptualise content formats, hooks, and series that work on these platforms.
- Basic Design & Production Awareness - Working knowledge of tools like Adobe Photoshop, Illustrator, InDesign, or Canva. Understanding of how video content is structured, edited, and packaged is a plus.
- Data & Performance Orientation - Comfort with analytics tools (YouTube Studio, social insights, etc.) and the ability to interpret performance metrics like CTR, watch time, and retention to improve content.
- Execution & Ownership - Self-motivated, detail-oriented, and comfortable working in a fast-paced environment. Ability to take ownership of ideas from concept to publishing.
Preferred Background:
- Bachelor's or Master's degree in design, marketing, media, or related fields
- Internship or work experience in content, YouTube, social media, or education-led content
- Exposure to creator-led content, storytelling formats, or digital learning platforms is a strong advantage
Job Description:
- YouTube Content & Distribution- Plan and execute video-first content for YouTube, including masterclasses, learner journeys, and career-focused storytelling. Own the flow from ideation to publishing.
- Content Ideation & Packaging- Develop strong content ideas based on audience insights and trends. Craft compelling titles, thumbnails, and hooks to drive higher click-through rates.
- Audience Engagement- Create content that resonates with aspiring designers, builds trust, and encourages deeper engagement across YouTube and short-form platforms.
- Short-form Content- Conceptualise and produce YouTube Shorts and Instagram Reels to drive discovery and funnel audiences to long-form content.
- Performance & Optimisation- Track and analyse performance using YouTube Studio and other tools. Continuously improve content based on key metrics.
- Collaboration & Execution- Work closely with educators, marketing teams, and editors to shape content into strong narratives while maintaining brand consistency.
- Campaign Integration- Support marketing campaigns with video-led storytelling and ensure content aligns with growth and lead-generation goals.
- Creator & Influencer Collaboration- Identify and collaborate with relevant creators and industry voices to expand reach and build credibility.
- Trend Awareness- Stay updated with YouTube and social media trends, formats, and algorithm shifts to keep content fresh and competitive.
Success Metrics (KPIs) :
- Click-Through Rate (CTR): Improve video CTR through stronger titles and thumbnails
- Watch Time & Retention: Increase average view duration and audience retention across videos
- Subscriber Growth: Drive consistent growth in YouTube subscribers month-on-month
- Views & Reach: Improve overall video views and channel reach
- Engagement: Increase likes, comments, shares, and overall interaction on content
- Lead Generation: Contribute to leads driven via YouTube content and campaigns
- Short-form Performance: Growth in reach and engagement from Shorts and Reels
Remuneration :
30-40k/month(Negotiable and commensurate with skills and qualifications)
Why Join Us
- Opportunity to work in a creative and innovative environment.
- Be part of a passionate team dedicated to transforming design education.
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
Application Process: Interested candidates should submit their resume, cover letter to [Confidential Information] with the subject line Executive- Communications & Branding
AND Academy is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
