Job Title : Sr. Executive - Marketing Communications
Location : BKC , Mumbai
Exp : Minimum 3 to 5 Years into creative digital marketing agencies
Specifications (Skills & Competencies)
- Drive and implement strategies for communication across all platforms and channels.
- Develop strategies to build brand equity to command maximum positive perception.
- Draft and implement marketing strategies to drive footfall into the mall.
- Drive revenue from ad spaces and promotional areas in the mall.
- Responsible to draft and control marketing budget for the mall.
- Responsible to draft and implement events calendar for the financial year.
- Responsible for thorough and constant competition and trend analysis.
- Ability to interact effectively with personnel, vendors, event management and ad agencies at all levels.
- Conduct shopping bag audits, mystery shopping and all satisfaction and feedback surveys at regular intervals.
- Responsible for budgeting, forecasting, and financial planning of campaigns across all mall assets.
- Responsible for co-ordination with the finance department for funds receivables management.
- Manage operating expenses to minimize costs while providing desired results.
- Draft marketing and promotional strategies and other related policies keeping the brand image.
- Lead entire spectrum of ATL and BTL activities spanning concept development, design, printing, media, PR, Photo & Video Shoot, Influencer Marketing and 3rd party activation, press conferences etc.
- Responsible for digital performance marketing strategy and analysis across Meta and Google Ads.
- - Amalgamate useful and intelligent information to develop strong communication strategies.
- Harness the best out of all agencies working with the marketing department
- Essential Experience : Good networking within Marketing, Advertising and Creative agencies within Mumbai and other cities.
Previous/ Companies preferred : Schbang, SoCheers, FoxyMoron/Zoo Media, Tonic worldwide, Social Panga, Social Kinnect, Collective, Communite, OML, Gozoop, Pocket Aces, Ting
If interested share cv's at [Confidential Information] and click Apply
Contact Details : HR bhakti 8652017169 (Whatsapp cv's here)
