Job Title: Marketing & Communications Manager
Department: Business Operations
Location: Indore (On-site)
Experience: 1-3+ Years
Company: Robro Systems
Website: www.robrosystems.com
About Robro Systems
Robro Systems is a fast-growing innovator in
AI-powered automation and machine vision, specializing in
web inspection for technical textiles. Our flagship product, the
Kiara Web Inspection System (KWIS), empowers manufacturers with real-time defect detection, reducing waste, improving quality, and enabling data-driven production control.
At Robro, we are driven by
Vision, Intelligence, and Control.
Role Overview
The
Marketing & Operations Manager will be responsible for all campaigns and marketing activities including digital marketing and content creation, also lead all marketing, branding, and demand-generation initiatives at Robro Systems. This role is ideal for a dynamic leader who can craft and execute data-driven marketing strategies, strengthen our market presence, and fuel business growth in the industrial automation and manufacturing sectors.
The candidate should have a strong background in
B2B industrial marketing, excellent leadership skills, and the ability to align marketing with business and sales goals.
Key Responsibilities
- Strategy & Leadership
Develop and execute a comprehensive marketing strategy aligned with company vision, product roadmap, and sales objectives.
Build and lead a high-performing marketing team covering digital, brand, and field marketing functions.
- Brand & Positioning
Define, enhance, and maintain Robro's brand identity, ensuring consistent communication across all channels.
Strengthen Robro's positioning as an industry leader in AI-based inspection and automation solutions.
- Demand Generation & Lead Nurturing
Design and implement digital campaigns, SEO/SEM strategies, and content marketing initiatives to drive qualified leads and brand visibility.
Collaborate closely with the sales team to ensure alignment on lead quality, nurturing, and conversion goals.
- Content & Communication
Oversee creation of high-quality marketing content case studies, whitepapers, videos, presentations, and press releases tailored for industrial B2B audiences.
- Events & Partnerships
Plan and execute trade shows, industry events, product demos, and exhibitions to build brand presence and connect with key customers and partners.
- Market Research & Competitive Insights
Conduct ongoing research to identify emerging industry trends, competitor moves, and market opportunities.
Use insights to guide strategy and product messaging.
- Performance & Analytics
Track and analyze key marketing metrics (lead flow, conversion rates, campaign ROI, website traffic).
Present data-driven insights and improvement plans to leadership.
- Cross-Functional Collaboration
Work closely with product, sales, and engineering teams to refine go-to-market strategy, pricing, and value propositions.
- Budget & Vendor Management
Manage marketing budgets, external agencies, and vendor relationships to maximize ROI and efficiency.
Requirements
Requirements
Must-Haves
- Bachelor's degree in Marketing, Business Administration, or related field.
- 1–3+ years of experience in industrial B2B marketing, with at least 2 years in a senior or leadership role.
- Proven success in brand building, digital marketing, and lead generation within automation, manufacturing, or technology sectors.
- Strong command of marketing tools — CRM, marketing automation platforms, analytics tools, and content management systems.
- Excellent communication, design, branding and presentation skills.
- Strategic mindset with strong analytical and execution capabilities.
- Ability to travel as needed for events, exhibitions, and customer visits.
- Deep understanding of SEO essentials.
Preferred
- Experience working in a scale-up or fast-growing technology company.
- Demonstrated ability to build marketing infrastructure and teams from the ground up.
Key Skills
- Marketing Strategy & Leadership
- Digital Marketing & Lead Generation
- Brand Building & Corporate Communication
- Content Marketing & PR
- Market Research & Competitive Analysis
- Campaign Analytics & ROI Measurement
- Cross-functional Collaboration
- CRM & Marketing Automation Tools
- Must have SEO advance knowledge
