Role Overview
We are looking for a detail-oriented and creative Marketing Communication Executive to support brand storytelling across digital platforms. This role will focus on copywriting, content research, and assisting in social media planning.
The ideal candidate is curious, organised, and passionate about fashion and brand communication, with the ability to translate ideas into compelling written content while supporting structured content calendars and campaign planning.
Key Responsibilities
Copywriting & Brand Communication
- Write captions, ad copy, website content, short-form articles, and campaign messaging across - Banners, Whatsapp and social channels.
- Adapt tone across platforms while maintaining brand consistency
- Assist in refining copy for different formats including social media, performance ads, and email communication
- Support versioning and variations for campaigns
Social Media Planning Support
- Assist in planning monthly content calendars aligned to defined content buckets
- Organise content themes, campaign timelines, and platform-wise planning
- Support shoot planning with concept notes, scripts and shot references
- Work closely with the Creative Lead, who will handle all photo and video editing
- Support coordination between marketing and creative teams for timely execution
Content Research & Competitor Tracking
- Conduct regular competitor analysis across digital platforms. Research trends, formats, and storytelling styles relevant to the brand
- Share insights and recommendations for content improvement
Skills & Requirements
- 02 years of experience in content, social media, or marketing communication
- Strong written communication skills with attention to grammar and flow
- Interest in fashion andlifestyle brands
- Basic understanding of social media platforms and content formats
- Organised, detail-oriented, and able to manage multiple tasks
- Comfortable working collaboratively across teams
What We're Looking For
- A proactive learner with strong research instincts
- Someone who understands tone, nuance, and audience mindset
- Structured thinker who enjoys planning as much as writing
- A team player who thrives in a collaborative environment
