Our client is a leading global technology company that develops innovative products and digital platforms used by billions of people worldwide. They are looking for a Marketing Specialist to join their marketing team and support the planning, execution, and optimization of integrated marketing campaigns that drive brand awareness, customer engagement, and business growth across regional and global markets.
This is a contract role, ending on 12 Jan 2027.
Responsibilities
- Plan, coordinate, and execute integrated marketing campaigns that support customer acquisition, engagement, and brand awareness objectives.
- Partner with regional and global marketing teams to develop and implement media strategies that can be effectively scaled across multiple markets.
- Support the planning, execution, and optimization of digital marketing initiatives across paid, owned, earned, and social media channels.
- Develop and manage creative social media campaigns, employee advocacy initiatives, executive thought leadership programs, and social selling activities.
- Coordinate with media agencies and external vendors to ensure campaigns are delivered on time, within budget, and to a high standard of quality.
- Monitor campaign performance and analyze key marketing metrics, including pipeline contribution, marketing qualified leads (MQLs), conversion rates, ROI, and revenue impact, providing recommendations for continuous improvement.
- Collect and analyze consumer, market, and campaign data to identify trends, audience insights, and new marketing opportunities.
- Support the planning and execution of marketing events, including vendor management, agency coordination, contract administration, event logistics, audiovisual requirements, virtual event platforms, promotional materials, and speaker engagement.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related discipline.
- 5–7 years of experience in marketing, digital marketing, brand management, media planning, campaign management, or integrated marketing communications.
- Proven experience developing, executing, and optimizing integrated marketing campaigns across digital, social, paid, owned, and earned media channels.
- Strong knowledge of media planning and buying, social media marketing, content marketing, influencer marketing, and SEO best practices.
- Experience using CRM and marketing automation platforms to manage campaigns, measure performance, and generate actionable insights through marketing analytics and reporting.
- Strong analytical skills with the ability to interpret campaign data, consumer insights, and market research to inform marketing strategies and business decisions.
- Excellent project management, stakeholder management, negotiation, and communication skills, with the ability to manage multiple priorities in a fast-paced environment.
