Your Role Accountabilities
Reporting Data Feed Implementation & Monitoring
- Set-up campaign reporting feeds to support measurement of global marketing campaigns.
- Monitor automated digital media spend reporting feeds for failures and alert the necessary teams.
- Respond to analytics teams troubleshooting requests.
- Identify enhancements to streamline reporting feeds and monitoring workflows.
Spend Reporting Workflows
- Follow up with Regional Brand Marketing Leads on unreported spend.
- Coordinate with Finance to confirm billing spend alignment.
- Manage brand agency workflows to gather offline spend data (TV, radio, print, etc.) across APAC and EMEA.
- Ensure ad platform partners provide timely reports.
Taxonomy and Spend Remediation
- Collaborate with regional brand agencies (Max, Discovery+, TNT Sports, etc.) to resolve spend and taxonomy errors in digital and offline files.
- Work with acquisition teams to correct taxonomy issues in digital ad platforms.
- Investigate and address spend discrepancies with media plans, notifying the analytics team as necessary.
- Follow up with relevant teams (agencies, marketing, etc.) to resolve issues.
- Trigger backfill reporting files to update business dashboards.
Qualifications & Experience
- Bachelors/University degree (Business, Math, Economics preferred)
- 3 or more years of experience in marketing technology or paid marketing data reporting operations
- Experience working with data sets and aggregating disparate data
- Must have strong written and oral communication skills
- Proactive, Self-Starter, Feels empowered to take initiative to advance projects forward
- Experience with paid marketing ad platforms is required (social media platforms, Google Marketing Platform, search, and programmatic)
- Demonstrated ability to manage and maintain both internal and external cross-functional relationships (marketing, technical, and business teams)
Whats Nice to Have:
- Experience in working with major marketing data aggregation platforms like Datorama, Funnel, or Domo is highly preferred
- Proficiency in SQL
- Ad agency experience/familiarity with media planning, execution, and measurement is a plus
- Experience with pixel deployment, tag management, Google Analytics, and Mobile Measurement Partner for enabling conversion reporting a plus
