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Job Description Company: Heart in Hills Pvt. Ltd. (A Social Enterprise)
Position: Marketing & Business Development Executive Local Markets (B2C & B2B)
Location: Dehradun (Field-based role)
About the Organization Foreka (Heart in Hills Private Limited)
Foreka is a purpose-driven food brand focused on producing minimally processed, cold-pressed edible oils directly sourced from Indian farmers. We work closely with Farmer Producer Organizations (FPOs) and rural communities to ensure fair trade, sustainable livelihoods, and honest food for consumers.
Our vision is simple: To bring wholesome, minimally processed food from Indian villages to the world while empowering rural communities to grow and thrive.
Foreka operates across B2C and B2B channels and is actively building strong local markets through experiential, on-ground engagement.
Role Objective
To drive local brand visibility, footfall, and revenue generation through structured offline marketing and local B2C & B2B partnerships.
Key Responsibilities
1. Offline Marketing & Promotions
Flyer distribution in:
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Residential societies
o
Parks & morning walk zones
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High footfall markets
Canopy-based promotions at:
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Parks
o
Societies
o
Exhibitions & fairs
o
High footfall public areas
Brand promotion at exhibitions and local events
Collect customer enquiries and feedback
2. Retail & Promotion Tie-ups
Onboard and manage:
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Premium grocery & organic stores
o
Specialty food stores
Coordinate sampling & demo activities
Maintain retailer relationships
3. Local B2C & B2B Business Development
Lead generation, pitching, and order closure with:
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Restaurants & cafs
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Hotels & homestays
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A+ General Trade (GT) stores
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Pickle manufacturers
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Natural & organic product companies
Follow-ups and repeat order generation
Targets & Incentives
Month 1 (Onboarding Month)
Revenue Target: 1,00,000
Fixed Support / Retainer: 15,000 - 17,000
After 1,00,000 Revenue
Incentive: 4% of net revenue generated
Applicable on confirmed & collected orders
Performance Metrics
Revenue generated (B2C + B2B)
Number of active outlets onboarded
Footfall & enquiry data
Execution discipline & reporting
Relationship quality with partners
Ideal Candidate Profile
Comfortable with field-based work
Strong communication & people skills
Interest in food, sustainability, or FMCG
Self-driven, disciplined, and execution-focused
Comfortable interacting with retailers, chefs, and business owners
Reporting & Review
Daily activity updates
Weekly performance review
Monthly target assessment
Why Join Foreka
Work with a purpose-driven, impact-focused brand
Direct exposure to grassroots markets & entrepreneurship
Opportunity to grow with an expanding food brand
Performance-linked earning potential
How to Apply: Send your CV to [Confidential Information] with the subject Marketing & Business Development Executive Foreka or Whatsapp on 7375899100.
Job ID: 138093899
