Marketing & Branding Strategist

Key Responsibilities

• Develop and execute marketing strategies tailored to food ingredients, HoReCa, with a strong understanding of foodservice and B2B dynamics
• Support business growth by creating category and application-led marketing plans for ingredients such as seasonings, blends, functional ingredients, and food solutions
• Conduct market, customer, and competitor analysis across HoReCa segments to identify trends, white spaces, and growth opportunities
• Work closely with sales, business development, and technical teams to align marketing initiatives with revenue targets and channel strategies
• Strengthen brand positioning within the food ingredients and foodservice ecosystem, ensuring consistent messaging across all touchpoints
• Develop and manage marketing collateral including product presentations, application decks, brochures, digital content, and trade marketing materials
• Translate technical product features into clear, value-driven benefits for chefs, food manufacturers, distributors, and procurement teams
• Track and analyze the performance of marketing campaigns, trade promotions, and brand initiatives, providing insights for continuous improvement
• Support the planning and execution of industry exhibitions, HoReCa events, chef engagements, and trade shows
• Coordinate with agencies, designers, and internal stakeholders to ensure timely delivery of marketing initiatives
  
  

Required Skills & Competencies

• Proven experience in marketing or brand roles within food ingredients, HoReCa, FMCG, or foodservice sectors
• Strong strategic thinking with the ability to build and execute category and channel-specific marketing strategies
• Advanced proficiency in Microsoft PowerPoint (mandatory) for customer-facing and internal presentations
• Strong project management and organizational skills with the ability to handle multiple initiatives simultaneously
• Excellent written and verbal communication skills, with the ability to simplify technical information
• Creative mindset with a passion for food, branding, and customer-centric marketing
• Analytical approach with the ability to interpret market data and convert insights into actionable plans
• Collaborative team player comfortable working with sales, technical, and operations teams
• Proficiency in MS Office; experience with CRM systems, marketing automation tools, or design platforms (Adobe Creative Suite) is an advantage
  
  

What We Offer

• Opportunity to lead marketing and brand development for Bayfield's seasoning and ingredients portfolio
• High autonomy with direct strategic impact on go-to-market initiatives
• Exposure to diverse customers and applications across HoReCa, FMCG, and food manufacturing
• Competitive compensation within a growth-driven, collaborative work culture
  
  

Skills: fmcg,presentations,product-line marketing,branding,food & beverage