JOB DESCRIPTION GM/DGM Marketing Branding
Location: Kolkata
Reporting To: AVP Marketing & Internal Sales
Role Level: GM/DGM
Business Unit: Marketing
1. ROLE SCOPE
- Team Size: As per organization structure
- Direct Reports: Brand, Digital & Communication teams
- Cost Centre: Marketing
2. PURPOSE OF THE ROLE (Compact Summary)
- Drive and align brand identity with business goals across domestic and international markets.
- Lead digital transformation through data-driven strategies for enhanced engagement, conversions, and revenue.
- Integrate brand and digital strategies to improve customer experience and market visibility.
- Champion innovation and position the company as a future-ready, technology-driven brand.
3. KEY RESPONSIBILITIES & KPIs
A. Brand Leadership & Strategy
Responsibilities
- Develop and implement brand vision, positioning, and annual brand plans.
- Ensure consistent brand communication across markets and channels.
- Allocate resources effectively and drive brand visibility, credibility, and advocacy.
KPIs
- Brand Awareness & Recall
- Digital Engagement Levels
- Lead Generation & Conversion
- Customer Experience Scores
- ROI & Cost Efficiency
- Team Performance & Collaboration
B. Brand Communication & Activation
Responsibilities
- Develop and execute integrated advertising and promotional campaigns.
- Lead multi-city brand activations, events, and media initiatives.
- Anticipate communication trends; evaluate and optimize campaign effectiveness.
- Manage and challenge creative & media agencies for high-quality output.
- Support regional teams with GTM plans and promotional alignment.
C. Digital Marketing Leadership
Responsibilities
- Drive digital-first communication; strengthen brand presence across platforms.
- Lead SEO, SEM, performance marketing, social media, email, and display campaigns.
- Use analytics to optimize ROI and conversion funnels.
- Stay ahead of emerging digital tools, tech, and consumer trends.
4. OPERATING NETWORK
Internal:
Marketing, Sales, Product, Corporate Communications, HR, Finance, Regional Teams
External:
Creative Agencies, Media Buying Agencies, Digital Agencies, Event Partners, Research Agencies, PR Agencies
5. ROLE REQUIREMENTS
Education
- Essential: Master's in Business Management/Communication from a premier institute.
Experience
- 1618 years in Marketing for domestic/international consumer brands.
- Strong exposure to brand building, brand repositioning, portfolio management.
- FMCG/FMCD/Auto experience preferred.
- Expertise in digital marketing, media planning, and customer insights.
- Experience in large-format events and multi-city activations.
6. CORE & LEADERSHIP COMPETENCIES
Core Competencies
- Strategic Brand Management
- Digital Marketing & Automation Tools
- Data-Driven Decision Making
- Innovation & Trend Adoption
- Customer Journey & Experience Design
- Communication & Storytelling
Leadership Competencies
- Strategic Vision & Judgment
- Stakeholder Influence
- Talent Development & Team Leadership
- Execution Excellence
- Change Leadership & Resilience
- Cultural Intelligence & Ethical Governance
