Marketing Automation – Traffic Manager

We are seeking a highly organized and detail-oriented Marketing Automation Traffic Manager to support the management of all project requests for the marketing automation team. The ideal candidate will have extensive experience with marketing automation platforms and project management, and will be responsible for reviewing incoming requests, coordinating with business stakeholders, and assigning tasks to the team. You will be the central point of contact, ensuring project timelines are met and best practices are followed in a fast-paced, deadline-driven environment.

Key Responsibilities

• Project Management & Coordination:
• Assist in the management of marketing automation project intake, including journey/nurture programs, triggered emails, and lead generation campaigns.
• Review all incoming requests for the marketing automation team.
• Communicate with business requestors to gather missing items and set expectations on SLAs.
• Assign tasks appropriately to the email marketing team.
• Expertise & Guidance:
• Advise and guide divisional marketing requestors on best practices for marketing automation capabilities, testing, and projected results.
• Serve as a Subject Matter Expert on marketing automation, including database management, targeting/segmenting, and email deliverability.
• Quality & Process:
• Build and maintain request forms to ensure a smooth hand-off between requestors and the team.
• Troubleshoot any issues pertaining to marketing automation requests, communicating with all parties to find a resolution.
• Serve as quality assurance to ensure brand compliance across all email and landing page assets.
• Follow marketing automation processes and workflow documentation to improve efficiency and reduce risk of human error.
• Performance:
• Meet or exceed internal SLAs and seamlessly coordinate across time zones as needed.

Qualifications and Required Skills

• Experience:
• A minimum of 4 years of project management experience, with at least 1 year focused on managing marketing projects.
• Experience working with a Marketing Automation tool such as Salesforce Marketing Cloud, Marketo, Eloqua, HubSpot, or Salesforce Pardot.
• Previous familiarity and direct experience using a CRM system (e.g., Salesforce).
• Experience managing an email marketing team.
• Tools:
• Hands-on experience with any project management tool like JIRA, Workfront, Asana, or Zoho.
• Education:
• A Bachelor's Degree is required, or an equivalent combination of experience and education.
• Competencies:
• Excellent project management and communication skills (written, verbal, and presentation).
• Proven ability to work in a collaborative environment with colleagues up and down the organization.
• A motivated, self-starter who thrives in a fast-paced, iterative, deadline-driven environment.