Company Name : Willware Technologies
Role : Marketing Automation QA Specialist
Experience : (3-6 years experience)
Location : Bangalore | Pune | Hyderabad
Work Mode : Onsite (Work from office 5 days)
Roles and Responsibilities
Marketing Automation QA Specialist (36 Years)
Role Overview
Responsible for testing and validating marketing campaigns in Salesforce Marketing Cloud Account Engagement (Pardot). Ensures campaigns are accurate, properly configured, and ready before launch.
Key Responsibilities
- Perform QA testing of campaigns before deployment
- Validate emails, landing pages, forms, and campaign setup
- Check segmentation, audience targeting, and suppression rules
- Test automation workflows and Engagement Studio journeys
- Validate email templates, links, and personalization
- Use tools like Litmus Email Testing / Email on Acid for email testing
- Verify campaign scheduling and readiness before launch
- Monitor campaigns after launch and fix issues
Required Skills
- Experience in marketing automation (Pardot preferred)
- Strong QA/testing knowledge
- Understanding of campaign workflows and segmentation
- Experience in email testing and validation
- Good attention to detail and problem-solving skills
Preferred
- Salesforce Marketing Cloud certifications
- Basic HTML knowledge
- Experience with CRM (Salesforce)
