Marketing Automation Specialist (HubSpot)

JOB DESCRIPTION:

We're a B2B lifecycle marketing agency that runs the automation, email, and customer-journey programs behind a portfolio of growing companies. Our clients trust us to turn their marketing platforms into measurable revenue — and our team gets deep, hands-on exposure across HubSpot, Intercom, ChurnZero, Brevo, Mailchimp, and more.

RESPONSIBILITIES:

You'll own the day-to-day execution of marketing automation and lifecycle campaigns for our B2B clients. This is a hands-on, platform-heavy role for someone who loves building customer journeys, solving problems independently, and turning data into better-performing programs.

Our clients use a wide range of tools, so we're after someone who isn't tied to a single platform — comfortable jumping into HubSpot, Intercom, ChurnZero, Brevo, Mailchimp, and whatever else the work calls for, with the appetite to learn new tools fast.

WHAT YOU WILL DO:

• Build, execute, and optimize email and lifecycle campaigns across acquisition, nurture, retention, and re-engagement.

• Set up and manage automation workflows, lead scoring, and segmentation in HubSpot (and other platforms as needed).

• Manage CRM and email-automation integrations to keep sales and marketing data aligned.

• Develop multi-channel lifecycle journeys across email, SMS, social, and in-app touchpoints.

• Run A/B tests, track key metrics, and report results with clear, actionable recommendations.

• Partner with content, analytics, and account-management teams to keep messaging and strategy consistent.

• Join — and over time lead — client calls: presenting performance, walking through plans, and answering questions with confidence.

WHAT YOU WILL BRING:

• 2–4 years hands-on experience in marketing automation or lifecycle/email marketing, ideally B2B or agency.

• Strong, demonstrable HubSpot experience — workflows, lists, lead scoring, reporting (non-negotiable).

• Hands-on or working exposure to tools like Intercom, ChurnZero, Brevo, and Mailchimp, plus the openness to pick up new platforms as client needs evolve.

• Excellent written and verbal communication — you'll be client-facing and expected to lead conversations clearly and professionally.

• Working knowledge of HTML for email — able to build, edit, and troubleshoot responsive templates.

• A genuinely analytical, problem-solving mindset — someone who asks why and figures things out.

• Ability to own projects end-to-end and work independently with minimal oversight.

Nice-to-haves

• Working knowledge of Marketo.

• Experience running outbound campaigns through HubSpot Sales, and hands-on cold outreach.

• Experience across multiple CRMs (Salesforce, Pardot, or others).

• Familiarity with lead-nurturing best practices, deliverability, and campaign analytics.

• HubSpot or Marketo certifications.

WHO YOU ARE:

• A clear thinker who can break down a problem and explain your reasoning.

• Comfortable being a client point of contact and holding your own on a call.

• Reliable — the kind of person the team can hand something to and trust it gets done well.

• Curious about marketing technology and always levelling up.

DETAILS:

Location: Pune (Kharadi Bypass) — on-site

Level: Executive / Individual Contributor

Reports to: Manager, Lifecycle Marketing