Marketing Automation Specialist - Eloqua

Role: Marketing Automation Specialist - Eloqua

Experience: 2+ years

Mode: Hybrid

Location: Hyderabad & Bengaluru - Preferred

Duration: Contract for 6 months

Job Summary

We are seeking a highly skilled Eloqua specialist to join our marketing team. The role will

have responsibility of managing Eloqua instance including all related activities such as data

management, email design/testing, lead scoring, segmentation, reporting and analysis and

integrations.

Key Responsibilities:

* Campaign Development : Design, develop and implement automated marketing

campaigns in Eloqua, including email marketing, lead nurturing and scoring.

* Data Management : Setup, manage and maintain data integrations between Eloqua

and CRM systems such as salesforce or Microsoft Dynamics.

* Lead Scoring & Segmentation: Develop and optimize lead scoring models and

audience segmentation based on customer behaviour and demographics.

* Eloqua Configuration : Manage and configure Eloqua settings, including user

permission, data fields and API integrations.

* Testing & Optimization : Conduct A/B testing on campaigns and optimize workflows

for better engagement and conversion rates.

* Reporting & Analytics : Monitor and analyse campaign performance, generate

reports, and provide actionable insights for continuous improvements.

* Troubleshooting : Identify and resolve issues related to data syncing, email

deliverability, and other technical aspects of Eloqua

* Training & Support : Provide support and training to marketing users on Eloqua best

practice and system functionality.

Required Skills:

* Technical Expertise:

o Proficiency in Oracle Eloqua for at least 2 years.

o Experience with HTML, CSS, and JavaScript for email templates and landing

pages

o Familiarity with CRM platforms (Salesforce, MS Dynamics) and their

integration with Eloqua

o Strong understanding of API integration and data flows between marketing

automation tools and CRM

Marketing Skills : Strong understanding of digital marketing principles, lead

generation, and customer journey mapping.

* Analytical Skills: Ability to derive insights from marketing data and present findings

to key stakeholders.

* Problem Solving: Strong troubleshooting and debugging skills to resolve technical

challenges in a timely manner.